TikTok Shop Strategist

Role Description

• Client Strategy & Growth
  • Own end-to-end client strategy — from shop structure and product selection to creator, media, and campaign planning.
  • Develop quarterly growth plans and align them with GMV, contribution margin, and brand goals.
  • Lead weekly client standups and quarterly reviews; communicate results with clarity and confidence.
  • Identify new opportunities (creator programs, promos, partnerships) that strengthen brand performance.
• Team Leadership & Execution Oversight
  • Manage your pod’s day-to-day workflow with your Associate Strategist; ensure smooth coordination across creative, community, and operations.
  • Set clear expectations and priorities for the week; monitor Command Center hygiene.
  • Ensure all deliverables meet quality and timeliness standards; resolve blockers quickly and decisively.
  • Maintain consistent communication across the TTS department and escalate structural issues when patterns emerge.
• Client Relationship Management
  • Serve as the single point of contact for your assigned brands.
  • Keep clients informed, never surprised — recap meetings, flag risks, and document decisions.
  • Translate client feedback into clear actions and manage expectations with honesty and professionalism.
  • Protect client trust by maintaining confidentiality and follow-through.
• Performance & Reporting
  • Own performance results across shop, creator, and ad metrics; track progress weekly.
  • Deliver actionable insights: what worked, what didn’t, and what’s next.
  • Review GMV, contribution margin, and conversion data with your Associate Strategist and Media Buyer weekly.
  • Present clean, digestible reports that tell the story behind the numbers.
• Cross-Department Collaboration
  • Partner with Ops on new client onboarding, shop health, and system setup.
  • Work with Creative and Community to ensure content aligns with brand positioning and sales strategy.
  • Collaborate with Media to align ad strategy with organic momentum and creator performance.
  • Contribute ideas for process and system improvements to the Head of TTS.

Decision Rights

• Full ownership of client strategy, communication, and performance decisions.
• Authority to approve budgets, campaign scopes, and creator selections within the client’s agreed parameters.
• Delegation rights across pod roles; may reassign internal priorities to maintain flow.
• Escalation required for:
  • Any budget change >10%
  • Strategic pivots affecting staffing or contract scope
  • Sensitive client escalations (legal, ethical, or reputational risk)

Key Metrics for Success

• Client Health Score ≥ 80% (based on satisfaction, communication, retention, and performance)
• Portfolio CM target met or exceeded (as defined per client)
• Pod execution rate ≥ 90% (on-time vs. planned tasks)
• Average task turnaround time ≤ 48 hours (across pod deliverables)
• Documentation accuracy ≥ 95% (client notes, recaps, reports)
• Creator performance: 70%+ of Spark assets meet or exceed benchmark GMV per post

Cadence

• Daily: Slack check-ins, pod task alignment, issue triage.
• Weekly: Client meeting, pod retro, and cross-functional sync.
• Monthly: Growth reporting and campaign retros.
• Quarterly: Strategic review and planning with Head of TTS.