Senior Marketing Manager Industrial Microbiology

Overview Senior Manager – Industrial Microbiology, BD Biosciences & Diagnostic Solutions (BD). Role based in Sparks, MD, hybrid schedule (minimum 3 days in office). Key partner to enable North American sales teams in deploying marketing strategies and leading industrial microbiology business offerings used by pharmaceutical and other industrial customers. Responsibilities Define, build, and activate Go‑to‑Market strategies to expand market penetration and category share. Leverage market and customer insights to define the U.S. region market strategy, including pricing, positioning, distribution, and promotion. Monitor performance metrics and adjust strategies accordingly. Develop and implement comprehensive marketing communications plans aligned to business objectives. Drive excitement and clear communication with relevant field sales, channel partners, and national accounts leaders. Collaborate closely with cross‑functional teams to ensure alignment of marketing efforts with overall business strategy. Work with global teams to ensure product messaging is credible, motivating, and current in support of business objectives. Qualifications Bachelor’s degree required; Master’s degree preferred. Minimum 5 years of relevant Life Science marketing or a combination of marketing and sales experience. Strong understanding of marketing principles and strategy. Demonstrated experience in collaborating with and supporting sales professionals. Proven ability to define, build, and activate GTM strategies. Strong market and product insight with business acumen to translate complex concepts into customer‑focused strategies. Customer‑first mindset, critical thinking, and problem‑solving skills. Resident near Sparks, MD. Medical device experience and knowledge of diagnostic and lab customers are preferred. Location & Compensation Primary work location: Sparks, MD (7 Loveton Circle). Salary range: $134,100 – $214,500 USD annually. Benefits and total rewards program available for qualified candidates. Other Requirements For certain BD roles, employment is contingent upon proof of full vaccination against COVID‑19. Requests for accommodation will be considered pursuant to applicable law. Equal Opportunity Employer BD is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics. #J-18808-Ljbffr Becton Dickinson