Demand Generation Manager

Demand Generation Manager - Austin, TX

We are looking for a Marketing Manager, Demand Generation to serve as the primary driver of pipeline growth across Togetherwork's portfolio of vertical software solutions. This role is responsible for owning full-funnel campaign strategy and execution, optimizing performance across all channels, and partnering closely with Sales and Product Marketing to bring growth initiatives to life. The Marketing Manager, Demand Generation combines analytical rigor with hands-on execution to build scalable programs that deliver quantifiable results.

What you'll do:

Demand Generation Execution

• Develop and execute a comprehensive demand generation strategy aligned with company revenue goals
• Own full-funnel campaign planning and execution across digital media, paid search, social, events, webinars, influencer programs, and outbound email
• Build integrated campaigns targeting key vertical segments, personas, and buying groups
• Develop and improve lead capture, routing, enrichment, nurturing, and follow-up processes to improve speed-to-lead and pipeline quality

Performance & Optimization

• Manage tactical execution across all channels and continuously evaluate performance, adjusting budgets, creative, and targeting to maximize ROI
• Implement A/B and multivariate testing to improve conversion rates and reduce acquisition cost
• Analyze campaign, event, social, and funnel performance to uncover insights and guide future investment
• Identify operational bottlenecks and support growth experiments that improve speed, quality, and scalability

Events & Programs

• Plan and coordinate webinars, field events, trade shows, partner events, and customer-facing programs, including logistics, promotion, follow-up, and performance reporting
• Support social media planning, scheduling, publishing, content amplification, and performance tracking across key channels

Cross-Functional Collaboration & Marketing Operations

• Partner with Sales and Product to ensure campaign alignment, lead quality, upsell programming, and funnel performance
• Work with Product Marketing to develop content and creative assets that resonate with target audiences
• Review and monitor CRM and reporting to ensure data accuracy, lead flow, and proper attribution
• Maintain accurate campaign records and documentation to support planning, handoffs, and performance reviews

AI-Enabled & Data-Driven Ways of Working

• Leverage approved AI tools and automation to improve campaign execution efficiency and consistency
• Use data, dashboards, and AI-supported insights to monitor funnel health and identify performance risks early
• Continuously build AI literacy and apply AI-enabled practices as part of day-to-day work
• Contribute to a culture of continuous improvement by identifying opportunities to streamline marketing workflows

What you'll bring:

• 3-5 years of B2B demand generation experience, preferably within SaaS or vertical software
• Demonstrated success managing integrated paid media programs with clear ROI impact
• Experience building and executing multi-channel campaigns that influence pipeline and revenue
• Hands-on experience with lead lifecycle processes, campaign execution, and funnel reporting
• Experience planning or supporting webinars, field events, trade shows, or partner events
• Strong project management skills with the ability to manage multiple campaigns, timelines, and stakeholders
• Takes ownership and follows through without being asked
• Builds trust through consistency and transparency
• Comfortable managing multiple priorities in a fast-paced, growth-oriented environment
• Thrives in a collaborative, team-oriented culture
• Comfortable with camera-on meetings and cross-functional stakeholder communication
• Organized, analytical, and execution-focused with strong attention to detail
• Proficient with Windows, Microsoft Office, CRM, and marketing automation applications
• Excellent written and oral communication skills

Why This Role:

• Own a high-impact demand generation function as the primary driver of pipeline across Togetherwork's vertical software portfolio
• Work at the intersection of campaign strategy, revenue growth, and product marketing in a fast-paced environment
• Operate in an AI-forward environment with access to modern tools that amplify your efficiency and impact
• Contribute directly to measurable outcomes-pipeline volume, conversion rates, and campaign ROI-that matter to the business

Benefits

The Company offers a comprehensive employee benefits program, including:

• Medical, dental, and vision insurance options
• 100% Employer paid short/long term disability
• Basic Life
• 401(k) option with 100% company match up to 4%
• Non-Exempt employees have a generous accrual policy
• 10 sick days annually
• 10 company paid holidays
• 6 weeks paid parental leave

Inclusion and Diversity

Togetherwork is an Equal Employment Opportunity Employer. We are a company where diverse backgrounds, experiences and viewpoints are valued. Togetherwork does not make hiring or employment decisions on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, disability, veteran status, age, ethnic or national origin, or any other basis protected by all local, state or federal laws.

About Togetherwork

Togetherwork provides integrated software and financial solutions to a wide range of communities and organizations including associations, camps, unions, fraternities & sororities, gyms, dance studios, religious congregations, pet services, and more.

Our mission-critical tools help our customers manage and grow their communities, and enhance the depth and breadth of their member engagement. Our team is united in its desire to help our clients better serve and empower their communities.

Interview Process & Expectations

Our interviews are designed to be interactive and conversational. Candidates are expected to respond based on their own experience and thinking during live interviews.

To ensure a fair and consistent interview experience, the use of real-time AI tools or other external assistance to generate or guide interview responses is not permitted. Interviews are intended to reflect an individual's judgment, problem-solving approach, and communication.

Candidates must be authorized to work in the United States for the duration of employment without requiring current or future employer sponsorship of any kind, including but not limited to OPT, STEM OPT, H-1B, or any other visa classification.

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