Brand Activation Manager

Teamwork Makes the Stream Work

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

What Is the Role?

Roku is actively seeking an experienced contributor for the role of Brand Activation Manager with a passion for project management and partnership with sales to join our dynamic and growing Ad Sales Client Services team. You will leverage a deep understanding of the Ad Sales/Account Management role to drive process, support sales teams and improve outputs to clients on our Sponsorship offerings. You will be responsible for team-wide initiatives, standard operating procedures and ensuring the team is properly supporting business development to meet revenue goals. The role includes taking a leadership role to coordinate efforts between other cross-functional teams as necessary and frequently interfaces with Sales, AdOps, Product, Client Services, and Roku Brand Studio. The Brand Activation Manager will also manage campaign escalations and ensure appropriate resolution, especially on priority Accounts. A balance of strong project management experience, a client-first approach, and the ability to build strong relationships with partners in the Roku organization will be key to success.

This position is a hybrid role, Monday – Thursday in the New York office with the option to work from home on Friday.

For New York - The estimated annual salary for this position is between $115,000 - $120,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

How Will I Use AI at Roku?

At Roku, we don't just use AI, we work with it. AI agents and smart tools help power drafts, analysis, and repetitive workflows, while our people bring direction, judgment, and accountability.

We value curious, adaptable builders, who can show how they've used AI, agents, or automation to move faster, improve quality, and scale their impact. Strong candidates know how to frame problems, guide AI-assisted work, check the output, and learn quickly. Above all, they bring curiosity, adaptability, and sound judgment.

What Are the Responsibilities of the Role?

• Project manage top initiatives with client teams for sponsorships across Sales, Client Services, Marketing (Sales Dev), Design, UX, Ad Ops & Content Teams to drive product improvement, standardization and launch automation
• Lead kick-off calls for campaign execution across client and internal teams
• Implement and execute first-to-market executions throughout the sales cycle with a flexible and agile approach to problem solving
• Put together vertical sponsorship best practices to support sales/CS in client requirements
• Contribute to improving quality design of tools, standard operating procedures and processes for clients and products
• Develop a keen understanding of how the Roku platform and unique ad products will deliver brand value in support of the clients' advertising goals
• Collaborate with ad sales AEs on new business sales presentations and QBRs, thoughtful creative future recommendations, and custom ideation, including leading the charge on upsells
• Partner with Product Marketing on GTM and new product rollouts for client teams
• Own end-to-end operations sponsorship process for ad sales business
• Be key POC for all Client Support groups, specifically Ad Operations, to drive efficiencies on internal processes from pitch to launch
• Responsible for feedback loops from clients, sales, and client services to product and product marketing groups

What Experience Would Help Someone Be Successful in This Role at Roku?

• 5+ years' experience in account management/client services at an ad tech company or media planning at an agency
• Excellent time-management skills and the ability to work independently while using departmental resources, policies and procedures
• Excellent organizational, interpersonal, and influential written and verbal communication skills; ability to quickly form relationships usually by telephone or email
• Self-starter with interest to work independently while using departmental resources, policies and procedures
• Ability to collaborate cross-functionally; ability to exercise judgment and flexibility in balancing priorities
• Positive and confident disposition when responding to frequent deadlines for multiple customers (internal and external)
• Experience in display and video advertising with a premium publisher or agency
• Analytical, project management, deadline-driven, and process-oriented personality
• Collaborator mentality; willing to proactively work with coastal markets to gain insights and grow marketplace
• Resourceful and solutions oriented
• Experience with Salesforce, Excel, and PowerPoint
• Familiar with commercial digital ad serving tools for video and display

What's Roku's Approach to Hybrid Working?

Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.

What Are Some of the Benefits?

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to View email address on click.appcast.io.

What Should I Know About Roku's Culture?

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

To learn more about Roku, our global footprint, and how we've grown, visit

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