Brand Marketing Manager, Golf
Polo Ralph Lauren Factory Store
Essential Duties And Responsibilities
Support Brand Marketing Lead, Golf and Olympics on the alignment of strategic marketing campaigns and lead omnichannel activations; projects and initiatives include:
- Events / Experiential Activations including Golf Sponsorships such as the AJGA, Ryder Cup, RL Ambassadors
- Media & Targeting Planning
- Act as a key contact for internal and external teams in the development, execution and communication of marketing materials to support all strategic wholesale marketing needs:
- Clearly write strategic creative briefs
- Manage budgets and timelines
- Collaborate with wholesale accounts and internal sales, planning, merchandising, customer insights, advertising, global marketing, retail development and digital content & operations teams
- Manage the development and execution of seasonal collateral including:
- Serve as Wholesale liaison for each seasonal style out process - support agency, content & operations, and global marketing team in executing our seasonal collateral shoots
- Support product ownership and approval process with teams to provide shot list feedback
- Evaluate customer segmentation and micro-targeting based on customer insights
- Budget & Project Tracking
- Manage all aspects of the marketing budget and billing process
- Ensure all current and upcoming marketing activities are recorded and updated with final visuals and results
- Develop knowledge of Golf wholesale business, including competitive landscape, and proactively seek out marketing insights and consumer trends to support the business and help establish best practices
- Meeting / Presentations
- Lead marketing meetings with cross-functional teams
- Participate in weekly meetings with management to review status of current projects
- Prepare and deliver presentations for a variety of audiences, including seasonal planning and recap decks
- Partner with Lead, Marketing in creating presentations for senior management and Sales Training as needed
- Partner with other Families of Business to execute cross-divisional programs that build brand awareness and drive sales
- Collaborate with Digital Content & Operations team on alignment and execution of performance marketing initiatives to meet seasonal strategies
- Tour player outfitting and fulfillment
- Partner with Lead, on Tour player management with agents and athlete communication
Vacancy posted 4 days ago
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