Brand Marketing Manager

Job Description

Job Description

About the Role

Large manufacturer is seeking a Brand Leader to own and protect the brand across every customer touchpoint. This role is the central point of accountability for brand integrity, ensuring every asset,

campaign, and public-facing moment reflects a consistent, compelling, and on-strategy identity.

The Brand Leader will report to the VP of Marketing and lead a team of graphic designers content developers.

Brand Ownership Consistency;

 Develop, maintain, and evolve brand guidelines, including visual identity, tone of voice, and usage standards.

 Serve as the authority on brand application across all departments, agencies, and partners.

 Audit brand presence across all channels — digital, print, retail, showrooms, and customer-facing materials — to ensure consistent execution.

 Establish review and approval processes for all content.

 Act as the go-to resource for teams across the organization seeking brand guidance.

 Build, organize, and maintain a centralized library of brand and creative assets for use across the

organization and by partners/dealers.

Creative;

 Key stakeholder in the creative production process from concept to final asset, ensuring quality and

consistency across all deliverables.

 Manage relationships with photographers, videographers, and production vendors.

 Ensure all visual content aligns with brand standards and elevates the companies aesthetic.

Messaging Framework;

 Own and evolve core messaging framework, value proposition, and market positioning.

 Ensure messaging is consistently applied across marketing, sales, and communications materials.

 Partner with leadership to refine positioning as the business and market evolve. PR & Reputation

Management;

 Support and help shape public relations strategy, including media relationships, press opportunities, and thought leadership.

 Monitor brand sentiment and reputation across public channels, addressing risks or opportunities.

Ratings & Reviews;

 Own the strategy for monitoring and improving ratings and reviews across relevant platforms.

 Develop processes to encourage positive customer feedback and respond to negative reviews in a

way that protects brand reputation.

 Report on trends and insights to inform broader brand and customer experience strategy.

Qualifications;

 5+ years of experience in brand management, marketing, and creative direction

 Strong understanding of brand strategy, messaging, and positioning.

 Experience with reputation management and PR

 Exceptional attention to detail and a sharp eye for visual and written consistency.

 Excellent communication and stakeholder management skills, with the ability to influence teams

outside of direct reporting lines.

 A passion for design and brand-building.