Brand Marketing Manager

Job Title

Job Description Experience required: • 8+ years paid media experience with direct channel ownership: accountable for a channel roadmap and its performance. Minimum Qualifications • Paid social at scale, plus working knowledge of search and programmatic. • Technical fluency across trafficking, tracking/tagging, pixels/conversions APIs, UTM governance, audience onboarding, campaign QA. • Owned a media calendar and managed timelines/resourcing across concurrent workstreams and multiple stakeholder groups. • Designed and run a structured testing roadmap with defined success criteria. • Hands-on work with martech and marketing operations on integrations, data flow, and system adoption. • Managed agency/vendor delivery against a defined roadmap and quality bar. • Strong organization and written communication: can produce a channel plan, a prioritization rationale, and a readout leadership can act on. • Comfortable with ambiguity and rapid change in an organization building its enterprise GTM infrastructure in real time. Preferred Qualifications • Enterprise B2B technology marketing: AI, cloud, SaaS, or platform solutions sold to business and technical buyers. • Managed a multi-product portfolio and allocated investment across competing priorities. • Integrated paid with organic, website, and search under a shared measurement framework. • Working knowledge of marketing automation and CRM, and how paid media data flows into them. • Established audience governance or taxonomy standards from scratch. • ABM media execution: account-list activation, working alongside an ABM program owner. • Tracked media budgets across multiple regions and currencies. • Operated in large, complex organizations where influence matters more than authority. Must-Have Skills • Paid social at scale, plus working knowledge of search and programmatic. • Technical fluency across trafficking, tracking/tagging, pixels/conversions APIs, UTM governance, audience onboarding, campaign QA. • Owned a media calendar and managed timelines/resourcing across concurrent workstreams and multiple stakeholder groups. • Designed and run a structured testing roadmap with defined success criteria. • Hands-on work with martech and marketing operations on integrations, data flow, and system adoption. • Managed agency/vendor delivery against a defined roadmap and quality bar. • Strong organization and written communication: can produce a channel plan, a prioritization rationale, and a readout leadership can act on. • Comfortable with ambiguity and rapid change in an organization building its enterprise GTM infrastructure in real time. Nice-to-have Skills • Enterprise B2B technology marketing: AI, cloud, SaaS, or platform solutions sold to business and technical buyers. • Managed a multi-product portfolio and allocated investment across competing priorities. • Integrated paid with organic, website, and search under a shared measurement framework. • Working knowledge of marketing automation and CRM, and how paid media data flows into them. • Established audience governance or taxonomy standards from scratch. • ABM media execution: account-list activation, working alongside an ABM program owner. • Tracked media budgets across multiple regions and currencies. • Operated in large, complex organizations where influence matters more than authority. Key Responsibilities Channel roadmaps + optimization • Own the channel roadmap and quarterly optimization plans across paid social, search, and programmatic: priorities, sequencing, expected impact. • Set the optimization agenda: find where performance leaks, size the opportunity, drive the fix to completion. • Translate business objectives into channel targets and guardrails for partners and agencies. Portfolio management: • Allocate investment across WAB and M4E, balancing always-on and campaign activity against business priorities. • Maintain one consolidated view of performance, spend, and pacing by product so trade-offs are explicit. • Align channel plans to launch and growth milestones with product marketing leads. Trafficking, tracking, integrations + audience governance • Own technical integrity: trafficking standards, tracking implementation, pixels/conversions APIs, UTM taxonomy, naming conventions. • Govern audience strategy: how audiences are defined, built, shared, refreshed, retired. Ensure activation is correct and compliant. • Own integrations across ad platforms, martech, and CRM so data flows from impression to lead to pipeline. • Define and enforce pre-launch QA so campaigns launch measurable and correctly tagged. Calendar, timeline + resource management • Build and own the paid media calendar: the single source of truth for what is in market, when, by product and region. • Manage timelines and resourcing: set lead times, sequence concurrent work, make capacity trade-offs explicit. • Run intake and prioritisation for Integrated Marketing and regional requests, protecting roadmap commitments. • Coordinate regional localisation without breaking measurement consistency or brand standards. Testing, innovation + vendor management • Own the testing roadmap: prioritise experiments, set success criteria up front, design tests that produce decisions. • Evaluate and pilot new channels, ad products, formats, and measurement approaches. Build the case to scale what works. • Manage agency/vendor delivery against the roadmap: briefs, timelines, deliverable quality, SLAs. Scopes and SOWs are set by the marketing lead (TBC). • Codify learnings into playbooks, benchmarks, and templates. Martech + operations • Work end to end with martech and marketing operations: requirements, implementation, QA, adoption. • Identify tooling and data gaps limiting channel performance. Build the business case for investment. • Deliver interim solutions while longer-term infrastructure is built, then automate what works. Cross-channel alignment • Align paid social with organic social, website, and search: shared audiences, consistent messaging/taxonomy, coordinated timing, connected performance view. • Partner with content, web, and SEO/SEM counterparts so paid amplifies what works organically, and paid learnings inform site strategy. • Support the ABM Account Strategy Lead on paid media for ABM: account-list activation and account-level media against agreed plays. Reporting + analysis • Own stakeholder reporting: performance vs target, efficiency, pacing, pipeline contribution, on a fixed cadence. • Deliver analysis, not just dashboards: what moved, why, what changes next. Separate creative, audience, bidding, tracking, and landing-page drivers. • Tailor readouts to Integrated Marketing, regional teams, and leadership based on what each needs to decide.

**Only those lawfully authorized to work in the designated country associated with the position will be considered.**

**Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements.**