Sr SEO Specialist

About The Position The Columbia Sales team collaborates with external partners (from wholesale key accounts to independent boutiques) and internal teams including Merchandising, Marketing, and Design to understand the needs of consumers and the realities of the marketplace, and how our product best fits this equation. The Sales team's business savvy and sales strategy expertise contribute to strong working relationships and solid results. The Senior SEO Specialist is responsible for writing clear and compelling copy for a wide variety of online customer partners, informing and engaging target consumers and audiences. They will develop best-in-class copy to engage and convert consumers while educating consumers about products, sustainability initiatives, and innovative technologies. How You'll Make A Difference Write clear, compelling, error-free copy with an understanding of the importance of voice and tone in brand communications. Develop content marketing for B2C technology and B2B/B2C marketing with an eye to the outdoors. Partner closely with various teams to develop and communicate seasonal narratives and product stories. Design and construct layouts for online PDPs, category landing pages, and other as determined by wholesale.com customers. Monitor industry trends and incorporate best practices in SEO into work. Performs other duties as assigned. You Are Excellent at writing, editing and proofreading, and have strong research skills. Organized with strong time-management; ability to manage competing priorities, duties and/or projects. Detail oriented and proficient with technical tools and systems. Knowledgeable of the English language and have the ability to write clear, precise SEO copy. Proficient with Microsoft Office including Word, Excel, PowerPoint & Outlook. You Have A Bachelor's degree, applicable certification or equivalent experience. Bachelor's in marketing, communications, journalism or related field. 5-8 years of professional experience and strong competency with the various tools, systems, or procedures required to accomplish the job. 5+ years of SEO experience with a proven track record of optimizing websites, mobile, video, and/or social. Thorough understanding of SEO best practices, search engine trends and search engine algorithms. 2+ years of experience working in an ad/design agency or communications company, preferred. Proven experience as a copywriter or related role for technical products through various mediums including experience writing copy to be translated for global markets, strongly preferred. Preferred: graphic design experience Preferred: Amazon advertising and paid search experience Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. Salary Range: $87,300 - $146,000 *Pay decisions are determined by multiple factors, including what the market is paying, a candidate's capabilities and skills, years of experience, and internal equity. At Columbia Sportswear Company, we're proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family's financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available. If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to View email address on click.appcast.io with the Subject: Applicant Assistance Requested. Columbia Sportswear