Product Marketer

Product Marketing Role

This is a hands-on product marketing role focused on owning the distribution and storytelling behind every product launch. You will act as the product manager for the go-to-market side of new features and releases, partnering closely with the product team to understand what is shipping and when, then building and executing the plans to get loud about it.

The role blends strategic, long-lead launch campaigns with fast tactical updates. One week you might be orchestrating a major launch with influencers, creative, and a hype campaign, and the next you might be shipping a customer newsletter or building sales enablement. You will report directly to a senior leader for the first 6-12 months, with a clear path to grow into a head of growth marketing role and build your own team.

Responsibilities include:

• Own the distribution, messaging, and storytelling for product launches and feature releases
• Work cross-functionally with product to align on launch timelines and narratives
• Plan and execute marketing moments across channels, including social, creative assets, influencer partnerships, and launch campaigns
• Build and manage sales enablement materials, including battle cards
• Own the customer newsletter and ongoing product update communications
• Talk to customers and beta testers to build compelling product and customer narratives
• Use launches as marketing moments to drive top-of-funnel awareness and brand visibility

Requirements include:

• A few years of product marketing experience at a strong startup, or a marketing generalist background at an early-stage company
• Hands-on and scrappy, with a bias toward execution over pure strategy
• Strong storytelling skills and the ability to translate product into compelling narratives
• Comfortable working cross-functionally with product, sales, and growth
• Comfortable working in person in a New York office
• Bonus: experience demonstrating clear, individual hands-on impact at a high-growth company