Director, Web Operations

Director of Web Development – a strategic leadership role focused on shaping, governing, and scaling insightsoftware’s global web ecosystem, supporting pipeline generation, brand awareness, and customer engagement. Key Responsibilities Lead the strategy, operations, governance, and evolution of the global web ecosystem across corporate, product, campaign, and acquired properties. Serve as primary point of contact for the VP, Digital Marketing on all web‑operations, infrastructure, platform, and development initiatives. Translate marketing and business objectives into scalable web roadmaps, operational priorities, and execution plans. Partner with Product Marketing, Demand Generation, Brand, Operations, IT, and RevOps to align website strategy with broader company initiatives. Support major digital‑transformation projects including rebrands, website consolidations, platform modernization, and acquisition integrations. Drive operational visibility and accountability across all web‑related initiatives and workstreams. Build and maintain scalable workflows, SOPs, SLAs, governance models, and QA processes for consistent execution. Manage resource allocation, workload prioritization, intake management, and external development agencies, CRO partners, contractors, and overflow resources. Ensure web properties remain stable, secure, scalable, and optimized by overseeing bugs, technical issues, performance bottlenecks, and platform enhancements. Implement technical SEO best practices, including site architecture, redirects, taxonomy, metadata, schema markup, and page performance optimization. Lead experimentation and personalization initiatives in partnership with internal stakeholders and external optimization agencies. Support website migrations, platform consolidations, and digital integration initiatives, overseeing redirects, content consolidation, taxonomy alignment, SEO preservation, and platform transitions. Skills & Qualifications 7+ years of experience leading enterprise web operations, website management, or digital platform teams. 5+ years of people leadership and team management experience. Proven operational leadership and project‑management skills with ability to manage multiple concurrent initiatives and stakeholders. Experience overseeing modern CMS and headless CMS environments such as Storyblok, Contentful, WordPress, or similar. Familiarity with modern web frameworks and architectures such as Astro, React, or equivalent technologies. Strong understanding of technical SEO, web accessibility, performance optimization, and UX/UI principles. Ability to translate business priorities into actionable operational plans and web initiatives. Excellent communication, stakeholder‑management, and cross‑functional collaboration skills. Experience operating within B2B SaaS or high‑growth technology organizations strongly preferred. Familiarity with enterprise marketing technology ecosystems including Salesforce, Pardot, Google Analytics, tag management systems, and attribution/reporting platforms preferred. Experience overseeing enterprise‑level or multi‑brand website ecosystems, migrations, consolidations, or digital‑transformation initiatives preferred. Compensation and Benefits Salary range in the United States: $160,000.00 to $201,000.00 USD annual. The exact offer within this range will be determined by skills, experience, and qualifications. For non‑sales roles, a bonus may be available; for sales roles, this range includes a commission target. We are committed to pay transparency and fair compensation practices. Equal Employment Opportunity All information will be kept confidential according to EEO guidelines. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal‑opportunity workplace. #J-18808-Ljbffr insightsoftware, LLC