VP LATAM

Requisition ID: 38503

Cheers to creating an incredible tomorrow!

At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each other’s successes.

Here’s to crafting careers and creating new legacies.

Crafted Highlights:

In the role of Vice President, Latin America , you will be part of the Strategy & Capabilities leadership team . This role is responsible for driving sustainable, profitable growth across Latin America by leading sales, marketing, and commercial excellence functions. This role is focused on accelerating brand development and innovation, strengthening commercial capabilities, and building strong partnerships to unlock long-term value.

This position reports to the Chief Strategy & Capabilities Officer and partners closely with internal stakeholders across Sales, Marketing, and IT, while building trusted relationships with key partners in priority markets to drive the effective brewing and distribution of our brands.

What You’ll Be Brewing:

Leadership & Talent Development

• Most importantly, you will lead, develop, and inspire high‑performing commercial and marketing teams across LATAM

• Foster a culture of collaboration, agility, accountability, and continuous improvement

• Champion capability building and talent development to strengthen regional leadership depth and commercial effectiveness

Commercial Excellence

• Develop and execute a fully integrated LATAM commercial strategy focused on long-term growth, profitability, and brand strength

• Lead deployment of commercial tools, processes, and capabilities across regional markets

• Establish, monitor, and optimize commercial KPIs and performance metrics

• Collaborate closely with global and regional commercial teams to ensure strategic alignment and share best practices

Marketing & Innovation

• Oversee regional brand building and integrated marketing strategy across LATAM

• Lead innovation initiatives to renovate existing brands and identify white‑space growth opportunities

• Ensure marketing and innovation efforts align with enterprise strategy and regional growth priorities

Partner Management

• Build, manage, and strengthen relationships with distributors, licensees, and manufacturing partners across LATAM

• Partner with the M&A team to evaluate, renegotiate, or transition partnerships as needed to support long‑range planning (LRP) goals

Market Strategy & Execution

• Identify and prioritize strategic opportunities across LATAM markets

• Drive growth in must‑win markets, lead turnaround and transformation efforts in underperforming markets, and optimize profitability elsewhere

• Ensure market‑level execution aligns with enterprise strategy and regional resource models

Key Ingredients:

• You are an authentic leader; you value and respect differences and believe everyone’s unique differences are the key to collaboration and a winning team culture

• You have a bachelor’s degree in business administration, sales, marketing, or other relevant field OR 10-15+ years of progressive leadership experience in sales, marketing, and commercial strategy

• You are bilingual in English and Spanish

• You have proven success leading large, complex, multi‑market organizations

• You have experience working in international markets, with strong preference for LATAM market expertise

• You have demonstrated P&L ownership and strong commercial and financial acumen

• You are a strategic thinker with a strong track record of execution and delivering results

• You build relationships and collaborate to get to the desired outcome

• You take accountability and ownership of results – acting with integrity and honoring commitments

• You exhibit our core values

Beverage Bonuses:

• Flexible work programs that support work life balance including a hybrid work model of 4 days in the office

• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities

• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are

• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization

• Ability to grow and develop your career centered around our First Choice Learning opportunitiesParticipation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, a retirement savings plan with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources

• Access to cool brand clothing and swag, top events and, of course... free beer and beverages!

• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences

Job Posting Grade: 16

Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail View email address on click.appcast.io .

Pay and Benefits:

At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offerings : $214,800.00 - $281,900.00 (posting salary range) + 35 % target short term incentive + $100,000 target long term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).

The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting. We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.