Social Media Marketing Manager

DescriptionAre you an experienced digital marketing professional with a passion for executing global digital marketing initiatives? Join our team to develop and deliver a global social media strategy aligned with brand, product marketing, and revenue marketing initiatives across LinkedIn, X, YouTube and emerging channels. If this sounds like you and you are driven by purpose, join the SOPHiA GENETICS Marketing team as our new Social Media Marketing Manager and enable us to make a positive impact on the outcomes for cancer and rare disease patients worldwide. This is a hybrid opportunity, requiring 3 days onsite our corporate office in our Boston, MA office. Our Mission We believe there is a smarter, more data-driven way to make decisions in healthcare and our cloud-native AI powered SOPHiA DDM Platform makes that vision a reality on a daily basis. You will have direct input to our mission to democratize data-driven medicine for the ultimate benefit of cancer and rare disease patients across the globe. Your Mission The Social Media Marketing Manager is a hands-on digital marketing leader responsible for executing global digital marketing initiatives that support SOPHiA GENETICS’ brand visibility and inbound demand generation goals.This role works with many different departments and areas of the organization, but partners closely with field marketing, product management, sales, and content teams to operationalize global strategy into measurable digital campaigns, optimized customer journeys, web experiences, and performance-driven marketing programs.The role will focus on operational efficiency, implementation excellence, performance optimization, and cross-functional collaboration to drive qualified inbound traffic, engagement, and lead generation.Corporate Social Media ManagementOwn the daily editorial planning process: review industry news, curate internal updates, and manage the content calendar across LinkedIn, X, and Facebook.Write compelling social copy and brief design teams or agencies for visual assets aligned to brand standards.Track daily engagement metrics and adjust timing or messaging to optimize performance.Executive LinkedIn & Thought LeadershipMonitor the CEO's LinkedIn profile daily, prioritizing high-value responses to partners, investors, and KOLs.Ghostwrite thought leadership posts rooted in podcast episodes, industry developments, internal events, and direct requests — proactively driving the Research Spotlight series.Digital Campaigns, SEO/AEO & Website OptimizationConduct quarterly content reviews to optimize top-performing pages for traditional SEO and emerging Answer Engine Optimization (AEO/AI Search) standards.Align social media promotion schedules with the Digital Director's paid media campaigns.Support digital campaigns and DDM announcements with SEO-aligned copy and metadata.RequirementsDegree level educated or equivalent in digital marketing, web design, communications, or a related field.3-5 years of experience in digital marketing.Experience working in international organizations preferred.Experience in healthcare, life sciences, SaaS, or molecular diagnostics strongly preferred.Deep knowledge of CRM systems (Salesforce preferred) and marketing automation platforms (Pardot preferred).Google Analytics and Google Ads Certified.Proficiency with SEO tools and keyword research platforms.Knowledge of social media advertising platforms.Experience with project management tools (JIRA preferred).Experience with an ABM platform a plus.Proficiency with Microsoft 365 Suite.Strong analytical mindset with the ability to translate data into actionable recommendations.Experience building and optimizing digital campaigns across multiple channels.Solid understanding of marketing automation and lead lifecycle management.Strong organizational and project management skills with the ability to manage multiple concurrent work streams.BenefitsYou will be joining an organisation with the patient at the heart of every decision and action, driven by purpose as we pursue exponential growth.Business recognition and accolades include: World's most innovative companies (Top 10)World's smartest companies (Top 50) 100 Best Places to Work in Boston Top 10 European Tech Startup Top 10 European biotechs startup to watchTop 25 East-Coast Biotech to watchOur benefits package is comprehensive, but varies internationally in-line with local standards and laws. You can discuss a full breakdown with us, but as a brief overview:US:Outstanding Medical, Dental & Vision with 90% Employer ContributionCompany matched 401K at 4%Company-paid short & long-term disability insuranceFSA commuter benefits20 Days PTO, increasing to 25 with tenure; 5 Days Sick and 14 Public HolidaysFree EAPOur DNALike the strands of DNA itself, SOPHiA GENETICS and the team are deeply interconnected and reliant on each other to deliver. There are common threads across the team. Things that bind us together. Those things are Relentless Curious; Resilient & Nimble and Fearlessly Adventurous Our VirtuesAt SOPHiA GENETICS we established our 7 Virtues to clarify how our principles show up each day through action. We Decide; We Do; We Collaborate; We Innovate; We Empower; We Adapt and We Learn.At the centre of our Virtues is our Mantra, We Care, which provides a constant reminder of the compassionate, benevolent, and hopeful nature of our mission and how it should be threaded through each of our Virtues and everything we do. Learn more about our DNA and Virtues on our Careers portalThe Process We use the power of AI to help our partners make decisions. If you’re utilising AI in your search and application process, why not use some of these prompts, or read our AI guide.‘What impact can I expect to have on the world by working at SOPHiA GENETICS?’‘I have an interview with SOPHiA GENETICS. What should I know before I meet with them?’‘I am a *job title* - What can SOPHiA GENETICS offer my career?’Apply now with your CV and any supporting information. Suitably qualified candidates will be invited through an interview and screening process where you will speak with members of our Talent Acquisition Team, the hiring leader alongside key colleagues and stakeholders from across the business. If you need additional support for accessibility, please contact our TA team for assistance. We appreciate the value external partners can bring, but we operate a direct-hiring model and we are not looking to utilise agency support at this time. All hiring is controlled by Talent Acquisition, potential partners should liaise through TA and not our hiring teams please. Starting Date: ASAPLocation: Boston, MA - Hybrid work scheduleContract: PermanentMA Pay Range: $71,250 - $143,750Disclaimer: The estimated pay range represents a good faith estimate of what the Company expects to pay a successful applicant for the listed position and applies specifically to candidates based in Massachusetts. Due to various factors, the estimated pay range may vary in other locations. Should the level or location of the role change during the hiring process, the applicable base range may be updated accordingly. Compensation decisions are dependent on several factors including, but not limited to, an individual’s qualifications, job related skills, years of experience, location, relevant education or training, internal equity, and alignment with market data. The range does not include benefits, and if applicable, bonus, commission, or equity.​Job SummaryID: F7A0DEB742Department: Marketing and CommunicationsType: full time