Associate Integrated Campaign Specialist

Electronic Arts – Overview Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story and part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. Office of the CXO The Office of the CXO drives effectiveness across the EA Experiences organization with a focus on operational excellence, fan intelligence, and technology solutions. We empower teams with the prioritization, data, insights, and platforms required to accelerate business outcomes. Workplace Type: Hybrid (3 days onsite), Vancouver, Montreal, QC, Orlando, FL, Austin, TX Reporting To: Sr. Manager, Campaign Operations Your Impact You will lead cross‑channel campaign execution across Email, In‑Game, and Web, ensuring campaigns are strategically placed, technically sound, and optimized for engagement. You influence messaging strategy through your knowledge of what is possible with current tooling, improve operational workflows, and elevate campaign performance at a global scale. Responsibilities Build, execute, and optimize campaigns using in‑house and third‑party tools Determine areas for improvement and serve as primary stakeholder for emerging in‑house developed Cross‑Channel Campaign Management tools Serve as a key stakeholder for in‑house cross‑channel campaign tools, driving improvements and adoption Pilot and scale cross‑channel content publishing to deliver seamless player experiences Provide operational leadership and technical expertise for assigned franchises; partner with Studio teams on in‑game messaging, publishing, and QA Work with key cross‑functional partners to gather and translate requirements for data, targeting, and segmentation to support campaign delivery Configure and schedule high‑volume messaging in collaboration with cross‑functional partners, aligned to business goals Troubleshoot and resolve issues in a fast‑paced, highly visible production environment Identify process gaps and drive workflow improvements with stakeholders Create and maintain documentation and best practices; surface opportunities to enhance tools and systems Apply an analytical mindset to campaign management by regularly consulting performance data to validate decisions and guide optimization strategies (partnering closely with CRM Strategy and Analytics teams) Develop a strong understanding of player segmentation and its role in campaign execution Required Qualifications 4+ years experience in digital marketing, marketing automation, CRM, marketing operations/technology, or ad‑tech fields Experience with building campaigns in enterprise email service providers (i.e. Responsys, SFMC, Braze), content management systems, content programming or ad trafficking tools Expertise in quality assurance checks and in‑depth troubleshooting Passionate about games and connecting players to entertainment they love Core Skills And Experience Developing a deep understanding of business needs, related CRM strategies to address, and translating them into scalable execution strategies Cross‑channel messaging orchestration execution (Email, Web, In‑Game) Experience understanding and executing audience segmentation strategies and experimentation frameworks QA governance and campaign risk mitigation Campaign performance analysis and optimization Process documentation and operational design Pay Transparency – North America Pay Ranges: British Columbia (depending on location e.g. Vancouver vs. Victoria): $77,700 - $107,900 CAD Pay is just one part of the overall compensation at EA. For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top‑up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full‑time employees. Certain roles may also be eligible for bonus and equity. Equal Employment Opportunity Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law. #J-18808-Ljbffr EA