Senior Product Marketing Manager

Base pay range

$110,000.00/yr - $140,000.00/yr

Additional compensation types

Annual Bonus

This role is hybrid. 3 Days a week on-site to any local UL Solutions office.

Job Responsibilities

• Leverages deep product and industry knowledge to define the market opportunity for Software products and the ULTRUS platform. Categorizes which solution(s) should be promoted (product/service, data, etc.) and the corresponding competitive positioning, messaging, routes to market, target buyers, buying cycle and more.
• Monitors and adjusts strategy in response to industry trends (regulations, macroeconomic conditions, trends, business challenges) and acts as a subject matter expert. Expertly directs the organization's efforts to complete competitive analysis to identify opportunities for growth and impending risks.
• Creates product and platform messaging and positioning that identifies ideal buying personas and the customer pain points that our products solve (e.g. regulatory pressures, data complexity, cost, etc.) and aligned value propositions.
• Defines Go-to-Market (GTM) strategy including comprehensive plans for launching new ULTRUS modules. This includes setting goals, defining target audiences, and coordinating with sales, support, and marketing.
• Ensures the marketing team creates content for “value sellers” to have the tools they need to be effective. These include, but are not limited to, "Hunting Packages," competitive displacement guides, and sales presentations to ensure the sales team can confidently deliver the value message. Work with revenue operations and create the content for the "Selling on customer value" slide and the Battle Cards.
• Initiates market intelligence and trend research to identify new opportunities and ensure proper product targeting. Enables Product and Sales teams to leverage insights that inform both the product roadmap and sales strategy.
• Ensures creation of master messaging and value propositions that drive product awareness and business growth across Segments and businesses.

Qualifications

• 10 or more years in marketing with 5 or more years in marketing software solutions
• 4 years product marketing experience
• Strategic and competitive analysis skills
• Expert and disciplined communicator
• Expert facilitation, project planning and management
• Expert business acumen
• Strategic thinking
• Team building
• Budget creation and management
• Expert capabilities and experience working with senior leaders
• Strong analytical skills
• Process improvement
• Sustainability and/or Product Stewardship software marketing experience
• Digital marketing expertise
• Understanding of AI and its capabilities
• Able to understand technical and scientific issues and to translate complex information for nonscientific audiences
• Proficiency in Microsoft Office and experience managing and/or using a wide array of internal communication tools

Total Rewards

We understand compensation is an important factor as you consider the next step in your career. The estimated salary range for this position is $100,000 to $140,000 and is based on multiple factors, including job-related knowledge/skills, experience, geographical location, as well as other factors. This position is eligible for annual bonus compensation with a target payout of 20% of the base salary. This position also provides health benefits such as medical, dental and vision; wellness benefits such as mental and financial health; and retirement savings (401K) commensurate with the standard rewards offered in each individual location or country. We also provide full-time employees with paid time off including vacation (15 days), holiday including floating holidays (12 days) and sick time off (72 hours).

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• IT Services and IT Consulting and IT System Custom Software Development