Senior Product Marketing Manager

Senior Product Marketing Manager – Accruent Asset Management Portfolio

The Senior Product Marketing Manager for Accruent’s asset management portfolio is responsible for leading global go-to-market strategy and execution, driving revenue and ensuring clear and differentiated positioning of asset solutions. The role requires a balance of strategic thinking and execution to deliver measurable business impact.

Key Responsibilities

Go To Market Strategy and Execution

• Gather and synthesize market intelligence on the pain points within the industries we sell to and on the competitive solutions/products in our market, and create sales enablement materials including battlecards, objection handling, etc.
• Develop messaging and positioning that are impactful and differentiable in the market.
• Collaborate with PR and content leaders to develop thought leadership messaging and content for asset management solutions to be used in demand campaigns and sales cycles.
• Lead and participate in high‑impact strategic initiatives, driving cross‑functional projects that shape the company’s direction and market influence.
• Create sales materials, including presentations and collateral, that showcase our solutions and our understanding of the market and customer pains.
• Ensure that asset management solutions and associated content are properly represented in our digital and in‑person presence.
• Influence the product roadmap by bringing market, customer, and competitive perspectives.

Launch Leadership

• Lead product launches, including GTM strategy and execution, organizational readiness, and market awareness. Motivate and influence cross‑functional teams to execute launch activities by leading meetings and serving as project manager.
• Team up with Product and Sales Enablement teams to create materials and train and enable sellers, solution consultants, BDRs, and account teams on new capabilities and products.
• Partner with Product and Customer Marketing teams to communicate recent enhancements and upcoming roadmap to customers via webinars, video, and written communications.
• Sustain launches after the launch date by ensuring the product is received in the market, resonating with customers, and that sales effectively sell the products. Adapt and refine GTM positioning and sales materials to improve adoption and sales.

Qualifications

• 5‑7 years of experience in B2B Product Marketing for SaaS software solutions with ownership responsibilities for GTM strategy and execution.
• Growth mindset & agility: approaches challenges with curiosity and resilience, continuously seeking opportunities to learn, grow, and improve; handles change gracefully and approaches ambiguity with clear communication, process, and prioritization.
• Passionate project leader who can lead projects and influence and motivate cross‑functional collaborators to execute successfully.
• Excellent in building strong cross‑functional relationships to align priorities, unblock execution, and deliver seamless customer experiences across product, sales, and marketing touchpoints.
• Customer‑centric, technical storyteller who turns complexity into clarity, develops positioning and messaging that resonate with customers, partners, and internal stakeholders, and presents confidently to diverse audiences.
• Domain knowledge is a plus: 3+ years of experience within the enterprise asset management space or in asset‑intensive industries such as utilities, mining, manufacturing, and oil & gas. Demonstrated ability to quickly ramp up in new industries or market segments and apply insight to go‑to‑market strategies.

Compensation

• Bonus or equity: eligible for bonus as part of the total compensation package.
• Pay range: Salary range (local currency) is 114,100.00 – 190,500.00.

Equal Opportunity Employer Statement

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal‑opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at View email address on click.appcast.io.