Manager, Brand Marketing

Role: Manager, Brand Marketing – Scenic Luxury Cruises & Tours Reporting to the Associate Director, Brand Marketing, Loyalty & LATAM, the Manager of Brand Marketing is responsible for the development and execution of integrated marketing programs that support Scenic Luxury Cruises & Tours’ business objectives, passenger targets, and sales goals across the U.S. and LATAM markets. This role serves as the day‑to‑day brand owner for Scenic Luxury Cruises & Tours, translating approved brand strategy into high‑impact, multi‑channel marketing campaigns. Position Responsibilities Scenic Luxury Brand Marketing & Campaign Execution Develop and execute integrated, multi-channel marketing campaigns for Scenic Luxury Cruises & Tours across consumer, trade, digital, PR, and traditional channels. Own end‑to‑end execution of Scenic Luxury Cruises & Tours brand campaigns, partnering with internal teams (digital, trade, sales, commercial, PR, etc.) to ensure alignment with approved brand plans. Align with the Commercial team on business needs and build plans to action against it. Serve as the primary steward of the Scenic Luxury Cruises & Tours brand in market, ensuring all marketing output adheres to brand guidelines and reflects the brand’s positioning and tone. Brief, manage, and collaborate with internal creative teams and external agencies to deliver accurate, on‑brand work, on time, and within budget parameters. Lead the development of consumer-facing content including emails, third party, brochures, direct mail, print, TV, digital, and other marketing collateral. Collaborate and work with internal channel teams to execute plans and measure success. Product Launches & Campaign Deployment Lead the execution of marketing plans supporting new ships, itineraries, onboard programming experiences, and key brand initiatives for Scenic Luxury Cruises & Tours. Partner cross-functionally with product, sales, digital, trade, commercial, reservations, and PR teams, to ensure launches are coordinated, aligned, and market-ready. Translate launch frameworks into actionable campaign plans across channels and measure success. Cross-Functional Collaboration Partner closely with commercial and revenue teams, participating in trading discussions and providing marketing insights to support load factor and drive sales performance. Collaborate with trade marketing to ensure alignment between consumer-facing and trade-facing initiatives. Work with PR resources to support media activities, press releases, and storytelling aligned with Scenic Luxury Cruises & Tours brand priorities. Liaise with Call Center leadership to coordinate product training and ensure frontline teams are supported with current product and brand messaging. Collaborate with global Scenic Group teams to ensure Scenic Luxury Cruises & Tours initiatives reflect U.S. and LATAM market needs while maintaining global brand integrity. Performance & Reporting Monitor, analyze, and report on campaign performance against KPIs and business targets. Identify insights, risks, and optimization opportunities, providing recommendations to improve future campaign effectiveness. Prepare performance updates and campaign summaries for the Associate Director. Leadership & Operations Manage agency partners and internal stakeholders to ensure efficient, high-quality execution. Maintain timelines, workflows, and accountability across Scenic Luxury Cruises & Tours brand initiatives. Support budget tracking and responsible spend management within approved plans. Education Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience. Experience 3–5+ years of experience in brand marketing, integrated marketing, or agency environments. Travel, cruise, or luxury hospitality marketing experience preferred. Proven experience executing multi-channel marketing campaigns. Strong project management and organizational skills. Knowledge & Skills Strong understanding of brand marketing and integrated campaign execution. Ability to manage multiple priorities in a fast‑paced environment. Excellent written, verbal, and presentation skills. Strong attention to detail with a commitment to brand consistency. Collaborative, proactive, and solutions-oriented mindset. Comfortable working in a global, matrixed organization. What we offer Generous vacation and paid time off policy Medical/dental/vision insurance 401k (match) Dental insurance Healthcare spending or reimbursement accounts such as HSAs or FSAs Retirement benefits or accounts Commuting/travel assistance Employee discounts Job Type: Full‑time Location: Hollywood, FL Work Authorization: United States (Required) #J-18808-Ljbffr Scenic - Luxury Cruises & Tours