Senior Analyst, Measurement Strategy

Senior Analyst, Measurement Strategy

Seattle, WA & Brooklyn, NY

Why New Engen?

At New Engen, we help brands grow—not just bigger, but smarter. We're a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.

Some clients partner with us through long-term agency relationships. Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they're all part of how we deliver for our clients, together, as one team.

We're a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose.

What You'll Do

Own Measurement Strategy End to End Lead measurement strategy across your accounts, owning the full measurement loop from defining the learning agenda to delivering actionable insights. Identify the right questions to answer, align measurement approaches to business goals, and ensure outputs drive real decisions.

Design Testing Roadmaps and Methodologies Develop clear, structured test roadmaps across channels and campaigns. Select and design the appropriate methodologies based on budget, data availability, and business context, including geo holdouts, incrementality testing, MMM, brand lift studies, and other approaches.

Translate Data into Business Impact Synthesize complex data into clear, compelling narratives for clients and internal stakeholders. Ensure results are not just reported but understood, connecting findings back to business objectives and recommending next steps.

Partner Cross-Functionally Work closely with media strategists, BI and data teams, and client leads to align measurement strategies with broader campaign and business goals. Act as the bridge between business questions and analytical execution.

Support New Business and Thought Leadership Contribute to new business pitches by articulating measurement strategy as a core differentiator. Help shape how New Engen presents its measurement approach to prospective clients.

Build and Scale Measurement Frameworks Contribute to the development of internal tools, frameworks, and playbooks that help scale measurement capabilities across teams. Bring structure and consistency to how measurement is applied across accounts.

What You Bring

• 5+ years in analytics, measurement, or a closely adjacent field
• Hands-on experience with one or more of: MMM, geo holdout testing, incrementality measurement, brand lift studies
• Strong communicator — comfortable presenting to clients and working across media, strategy, and data teams
• Agency or consulting experience a plus
• Familiarity with the paid media landscape (search, social, programmatic) and how measurement connects to media decisions
• Location requirement: This is a hybrid role based in Seattle or Brooklyn (NYC), with ~2 days/week in-office.

Perks & Benefits

• Hybrid work environment with flexible hours
• Unlimited PTO + company holidays
• Comprehensive medical, dental, vision, and disability coverage
• Life & AD&D insurance
• 401(k) with company match
• Paid parental leave & family support
• Pet care perks & insurance
• Commuter & transit benefits
• Exclusive employee discounts

Salary Range: $90,000-110,000 USD annual

The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate's qualifications and experience uniquely.