Head of Growth, Consumer Product

Head of Growth, Consumer Product

Location: Irvine, CA
Base Salary: $220,000–$280,000 + equity

About Bidbus

Bidbus is building a new way for everyday consumers to sell their cars. Instead of shopping around for offers, sellers enter a 2-hour live auction where licensed dealers compete to offer the best price to buy their vehicle.

We recently raised our Series A and have raised over $18M, backed by leading venture investors.

We’re looking for a highly hands-on Head of Growth — Consumer Product to own and scale consumer supply.

What You’ll Own

• Own growth across the full consumer journey, from first visit to successful auction

• Build a strong growth framework, metric tree, and experimentation system

• Identify the biggest constraints in the funnel and prioritize where the team should focus

• Balance big growth bets with continuous optimization of the existing funnel

• Decide when to explore new opportunities and when to double down on what’s already working

• Deeply understand consumer intent, trust, pricing sensitivity, and conversion behavior

• Work directly with Product, Design, Engineering, Marketing, Data, and Operations

• Personally dive into data, customer behavior, experiments, UX, and growth problems

• Build a repeatable growth engine as the company scales

What We’re Looking For

• Strong product / Growth PM background

• Experience owning consumer activation, onboarding, conversion, or marketplace growth

• Highly analytical and comfortable building growth frameworks from scratch

• Strong experimentation and prioritization judgment

• Very hands-on — not just a people manager

• Able to move between strategy and detailed execution

• Strong understanding of consumer psychology and marketplace dynamics

• Passionate about consumer marketplaces

Strong Preference

Experience in low-frequency, high-consideration, low-trust consumer categories, such as marketplaces, automotive, real estate, insurance, fintech, healthcare, or travel.

Selling a car is something consumers may only do every few years. Trust, price expectations, commitment, and timing matter enormously. We want someone who understands those dynamics and knows how to build growth around them.

What Success Looks Like

You should constantly help us answer:

Where is growth constrained? Why? And what is the highest-leverage thing we can do about it?

We’re looking for someone who can build the growth system, make high-conviction bets, and still get into the details personally.