Regional Sales Manager

ABOUT THE COMPANY

The company is a globally recognized leader in automated lubrication systems with a strong reputation for high-quality, customized solutions. With roots in Europe and an established yet growing footprint across the United States, the company serves industrial clients across multiple sectors - from heavy manufacturing to oil and gas - by offering innovative and reliable single- and multi-point lubrication solutions that reduce downtime and improve equipment performance.

THE ROLE

We are seeking a driven and hands-on Regional Sales Manager to oversee and grow a multi-million-dollar territory, including IN & MI. This role is ideal for someone who has a strong strategic orientation and tactical aspects of sales - partnering with distributors while also staying close to the end user to generate demand and close deals. This is a remote position with about 50-60% travel. The preferred home base is Upper Indiana or Lower Michigan (within a 100-mile radius of a major airport)

KEY RESPONSIBILITIES

• Manage and grow revenue across the region by supporting distributor partners and building strong relationships with end-users.
• Industry knowledge in heavy Steel and Automotive segments
• Work alongside distributor reps and independent reps to conduct joint sales calls, perform product demos, and provide training.
• Build preference for the company’s lubrication solutions at the end-user level to drive sales through distribution.
• Act as a trusted advisor and technical resource for distribution teams - ensuring they are equipped, trained, and motivated to sell effectively.
• Monitor market trends, customer needs, and competitor activity to inform regional strategy.
• Maintain accurate CRM records, report on KPIs, and contribute to forecasting.

QUALIFICATIONS

1. Sales & Business Development

• Hunter mentality: Prospecting and opening new accounts (OEMs, distributors, end-users).
• Account management: Growing share of wallet with existing partners.
• Solution selling: Positioning the company’s lubrication systems as value-add (reliability, safety, cost savings).
• Negotiation skills: Structuring pricing, contracts, and volume-based agreements.

2. Technical & Product Knowledge

• Lubrication systems expertise: Understanding automatic lubrication, applications in bearings, conveyors, motors, etc.
• Industrial knowledge: Familiarity with MRO environments (manufacturing plants, food & beverage, mining, utilities, oil and gas).
• Application engineering mindset: Ability to work with plant engineers and reliability managers on technical solutions.

3. Territory & Channel Management

• Distributor/rep management: Building strong partnerships, setting joint business plans, and driving distributor sell-through.
• Territory planning: Analyzing potential, mapping accounts, prioritizing high-value verticals.
• Forecasting & pipeline management: Using CRM (Dynamics or similar) to report accurately and align with leadership.

4. Data-Driven & Strategic Skills

• Business analytics: Comfortable with Power BI or reporting tools to track sales performance.
• Market analysis: Identifying growth sectors (steel, food, energy, automotive, etc.).
• ROI selling: Building a business case for the company vs. manual lubrication (cost savings, downtime reduction).
• Agile sales mindset: Iterating quickly on sales strategies, adapting to distributor/customer needs.

5. Leadership & Soft Skills

• Influence without authority: Driving results through distributors, reps, and customer stakeholders.
• Cross-functional collaboration: Partnering with marketing, operations, and technical support.
• Presentation & training: Conducting lunch & learns, distributor training, and trade show demos.
• Communication: Clear, persuasive, and able to adapt technical messaging for executive vs. maintenance audiences.

6. Operational & Digital Skills

• CRM proficiency: Microsoft Dynamics or equivalent for pipeline, forecasting, and opportunity tracking.
• Microsoft 365 tools: Outlook, Teams, Excel, and PowerPoint for reporting and presentations.
• Sales enablement tools: Comfort with digital catalogs, virtual demos, and outbound marketing campaigns.
• Process discipline: Ability to follow structured sales process and reporting cadence.

WHAT’S IN IT FOR YOU.

Enjoy a strong base salary with uncapped bonus potential, plus a company car, laptop, and phone. You'll benefit from competitive health coverage, a 401(k) with a match, profit-sharing, and generous PTO. Join a financially stable, globally active company where you can shape your region, grow your career, and make an impact with industry-leading products and distributor partnerships.