Digital Content Strategist

Full-time, 40 hours/week Monday-Friday, 8am-4:30pm
Hybrid remote, 6-12 days/month onsite Summary: The digital content strategist assists in the development and execution of a content strategy that aligns with marketing and communication goals. This person is a data-driven storyteller with an understanding of digital platforms and audience behavior. The digital content strategist is responsible for planning, creating, and optimizing content across various digital channels to drive brand awareness, increase customer engagement and align with performance goals.

Responsibilities:

• Work with digital content manager to create and maintain a content strategy aligned with marketing and communication goals and target audience needs/preferences.
• Develop content and editorial calendars that support marketing and communication goals while ensuring consistent and timely content delivery.
• Create and distribute high-quality, engaging and optimized content specifically for user experience platforms, including websites, social media and other digital platforms.
• Collaborate with other MarCom teams to plan to produce content and messaging that resonates with target audiences.
• Ensure content adheres to brand guidelines, style guides, and SEO best practices.
• Optimize new and existing content for search engines and user experience.
• Utilize social media management tool to develop and execute social media strategies designed to increase brand awareness and engagement.
• Analyze social media trends and competitor activity.
• Generate reports on content performance, social media engagement, and website traffic, identifying areas for improvement, new content formats and strategies.

Other information:
Technical Expertise

1. Proven experience in marketing and communications is required.
2. Proficiency in content creation and management.
3. Practical experience analyzing and leveraging data effectively.
4. Proficiency with social media management and platforms, e.g., Hootsuite.
5. Practical experience with Content Management Systems (CMS), e.g., WordPress.
6. Basic knowledge of CRMs (Customer Relationship Management systems), e.g., Salesforce.
7. Practical experience with multimedia content creation using tools like the Adobe Creative Suite.
8. Proficiency in MS Office [Outlook, Excel, Word] or similar software is required
9. Experience working with all levels within an organization is required.

Education and Experience

1. Education: Bachelor's degree in business administration, marketing, communications, or related field is required, or 8 years of direct related experience.
2. Licensure: None
3. Certification: None
   
4. Years of relevant experience: Minimum of 5 years of experience required experience in healthcare is preferred
5. Years of supervisory experience: None

Full Time FTE: 1.000000 Status: Fixed Hybrid

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About Akron Children's

More Than a Job. It’s loving what you do - and why you do it. Akron Children’s Hospital is ranked among the best pediatric hospitals by U.S. News & World Report, but it’s our compassionate approach to treatment that sets us apart. It’s creating special high-fives. Thinking of new ways to spark a smile. Holding hands to offer comfort. And working to get a giggle that brightens a room. The minute you walk into Akron Children’s, you can sense that people here love what they do. From visits with the Doggie Brigade, to the balloons and smiles in the halls, the sights and sounds are all about one thing: the children. We are the largest pediatric healthcare system in Northern Ohio and one of the fastest growing in the country. Akron Children’s has two hospital campuses in Northeast Ohio: one in Akron and the other in Boardman in the Mahoning Valley. With two hospital campuses, regional health centers and more than 50 primary and specialty care locations throughout Ohio, we’re making it easier for today’s busy families - regardless of where they live - to find the high-quality care they need. No matter which of our locations you choose, you’ll see that when you give the most, you get more— ... support, rewards and satisfaction. CAREER OPPORTUNITIES: It’s making the most of your days. Our passion is felt every day in the way people care at every level. Whether you are working with children face-to-face, or behind the scenes supporting the care and services we deliver, you impact futures. Visit us and see why it’s more than just a place to work. It’s a family. Apply today at careers.akronchildrens.org.

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