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Vice President of Marketing

$175k - $200k

Cypress HCM

Vice President, Marketing

Location : Remote in the United States or Canada | Reporting To : Executive Leadership

Industry : Technology, Digital Design, Creative, AI, Innovation Lab | Employees : 100

Responsibilities

  • Owning strategy and outcomes for the agency’s marketing function
  • Overseeing website, search, organic and paid social, email, marketing automation, PR/communications, content, event, sponsorships, employer branding
  • Building the annual plan and budget – with a standing seat in quarterly strategic planning with other agency leaders, partnering closely with the Chief Experience Officer
  • Defining the marketing organization design and leading the team that executes your plan and vision
  • Building a marketing rhythm so progress is visible and able to be adjusted over time
  • Creating a unified reporting view that connects marketing activity to spend pipeline and brand outcomes
  • Working closely with sales leadership to shape ICP, key account and GTM strategy, aligning campaigns, nurture programs, and content investment
  • Supporting executive relationship building and voice-of-customer program with brand storytelling and client reference content, in partnership with the CEO and sales leaders

Requirements

  • 10+ years of experience in B2B marketing for $50M+ advertising agencies
  • Experience holding budget and decision-making authority, not just accountability for outcomes
  • Demonstrated strategic capability – building a vision and translating that into plans and budgets
  • Track record of leading and developing high-performing teams and being hands-on
  • Experience reporting on measurable outcomes in front of executive leadership teams
  • Experience partnering with sales/business development leadership
  • Familiarity with marketing tools and platforms – CRM, marketing automation, email, analytics, paid social, SEO, AGO, CMS
  • Experience with ABM, demand generation, PR/communications, and employer marketing/branding are preferred skills/experiences to have for this role

Benefits

  • Comprehensive medical, dental, and vision insurance
  • 401K plan with company match
  • Flexible PTO policy
  • Home internet (monthly) and education stipends
  • 8 weeks of paid paternal leave

Compensation

  • $175K - $200K
Vacancy posted 4 days ago
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