Merchandising Manager, Digital Wholesale
New Balance
Who We Are: Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
JOB MISSION:
Develop and implement the New Balance seasonal directed assortments & must land programs, within specific key accounts, consistent with key brand initiatives and financial expectations. Help drive the Go-To-Market process and execution, in cooperation with the Regional Business Unit Merchants, North America Sales and Brand/Integrated/Channel Marketing. Drive Key Account product segmentation & differentiation. Drive model and style efficiency and eliminate product redundancy.MAJOR ACCOUNTABILITIES:
- Adopt and adapt the regional product line that meets and exceeds our must win key accounts goals, by thinking with the end in mind.
- Create and elevate the consumer experience with profitable consumer and customer right assortments.
- Establish Directed Assortments that deliver the right product, at the right time, in the right place, at the right price, with the right quantities.
- Edit assortments to ensure amplification of key products, concepts, and stories across GBU & retailers with a retail end in mind approach.
- Ensure footwear, apparel, acc's and marketing are in sync and aligned as part of the go to market process.
- Balance the art and science of merchandising. Market and financial analytics.
- Data analysis, driver research and plan synthesis with review/input from Sr. Merchandiser or General Merchandising Manager
- Engage market sensing intelligence/feedback at key milestones to ensure delivering consumer right assortments.
- Lead, influence, and direct the seasonal GTM strategies & regional priorities where applicable.
- Actively manage adjustments & modifications to the key assortments and monitor progress against execution, close the loop from plan to execution at retail.
- Sales Meeting – “project manage” channel triad team leading into sales meeting, prep merchandising materials, face of team to channel at meeting and for follow ups
- Presells – “project manage” channel triad team leading into presells, prep merch materials, face of team to channel at meeting and for follow ups
- Key Account accountability: budget/forecast – fully accountable
MEASUREMENTS
- Financial results by key accounts against plan (annual budgets and 3yr OGSP targets); category mix, unit, revenue, net margin, ASP and forecast accuracy
- Product sell-through and market share by channel (monthly)
- Style efficiency (pairs (units)/style)
- Directed Assortment; conversion, key driver adoption, model commonality, lifecycle management and seasonal flow
REQUIREMENTS FOR SUCCESS:
- 6+ years related product management or merchandising experience with 7+ years professional experience
- Bachelor degree or equivalent
- Retail/industry experience in footwear
- System savvy (PLM, ERP, Merchandising)
- Proficient in Excel and PowerPoint
- Strong planning and organization skills
- Deep knowledge of the fashion industry
- Analytical/problem analysis skills
Regular Associate Benefits
Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture. Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount. Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.Flexible Work Schedule
For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.Equal Opportunity Employer
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