Manager, Global Brand Marketing

Overview Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity. The Manager, Global Brand Marketing will play a key role in shaping and executing integrated global brand campaigns that drive cultural relevance, brand heat, and business impact worldwide. This role will help define and elevate the brand’s storytelling across campaigns, platforms, and consumer experiences, ensuring narratives are emotionally resonant for the global Gen Z consumer. Working cross-functionally with regional marketing teams, creative, social, PR, media, partnerships, and merchandising, this individual will help develop cohesive brand storytelling across channels while thoughtfully balancing global consistency with local relevance. The ideal candidate is a strategic and highly collaborative marketer with strong creative instincts, exceptional storytelling abilities, and a deep understanding of culture, consumer behavior, and the evolving media landscape. Responsibilities Support the development and execution of global brand marketing strategies and brand campaigns. Develop compelling brand narratives that connect product, culture, talent, and consumer insights into cohesive storytelling. Ensure storytelling is consistent across campaigns while allowing flexibility for local market relevance and cultural nuance. Partner with internal and external creative teams to bring campaigns to life across owned, earned, and paid channels. Partner with insights and strategy teams to support creative concept and asset pre-testing, ensuring campaign creative is validated through consumer feedback and optimized for resonance, effectiveness, and cultural relevance prior to launch. Partner with creative, social, PR, influencer, partnerships, ecommerce, and merchandising teams to align messaging, priorities, and execution. Serve as a key point of coordination across departments to ensure integrated campaign planning and seamless execution and launch. Bring fresh, Gen Z relevant ideas and innovative approaches to drive brand engagement and maximize reach. Qualifications The accomplished individual will possess the ability to deliver integrated campaigns that strengthen brand relevance and consumer engagement globally. Build strong cross-functional partnerships and drive alignment across teams. Bring thoughtful strategic ideas grounded in culture and consumer insight to life and secure internal/external support. Monitor cultural trends, consumer behaviors, and the evolving media landscape to identify opportunities for timely and culturally relevant storytelling. Execute with excellence while balancing creativity, speed, and operational, and financial rigor. Contribute positively to team culture and collaboration. Additional Capabilities A strategic, collaborative, and global mindset. Proactive, solutions-oriented, and adaptable approach to campaign planning and orchestration. Strong interpersonal skills with the ability to influence across levels. A comfort operating in dynamic, ever-changing business environments. Excitement for storytelling, innovation, and building globally resonant brand experiences. A strong curiosity and passion for understanding evolving Gen Z behaviors, communities, and cultural influences. Our Competencies Our Competencies for All Employees: Courage, Creativity, Customer Focus, Dealing with Ambiguity, Drive for Results, Interpersonal Savvy, Learning on the Fly. Our Competencies for All People Managers —Strategic Agility; Developing Direct Reports and Others; Building Effective Teams. EEO and Accommodations Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Americans With Disabilities Act (ADA) accommodations: Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at View phone number on click.appcast.io or View email address on click.appcast.io. Base Pay and Benefits Base Pay Range: $95,000.00-$105,000.00 Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401(k), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits. #J-18808-Ljbffr