Men's Senior Designer

Smoke Rise is a New York streetwear brand founded in 2009, designing fashionable, accessible apparel across denim, outerwear, knits, and wovens for the everyday consumer. We place the customer at the heart of everything we do — dreaming big, embracing trends and creativity, and continuously raising the bar while learning from our mistakes. We lead with integrity, trust, and respect to achieve the best outcomes as one team. Position Summary The Senior Men's Designer is responsible for creating commercially viable product designs across a mid-to-high-volume category mix — denim, knits, wovens, athleisure, and accessories — for the urban streetwear market. This role presents and delivers brand-right designs that tie back to the overall concept and business strategy, encompassing style, color/print, fit, and fabric across new and existing product lines. The Senior Designer researches and interprets fashion trends and consumer needs to uphold the integrity of the product line and brand, demonstrates a genuine passion for the brand, and uses strong managerial and leadership skills to plan and accomplish seasonal goals. Key Responsibilities Create and maintain brand-right, commercial designs that reflect the brand's conceptual direction and business strategy across denim, knits, wovens, athleisure, and accessories Support in seasonal design concepts, mood boards, color palettes, and print/graphic direction that tie back to the overall brand narrative Develop seasonal product lines with a strong focus on style, fit, and fabrication across all categories Partner with the Head of Design and Merchandising on line planning and assortment strategy to ensure a balanced, commercially sound collection Identify opportunities for collaborations, capsules, or licensing that extend the brand's reach and relevance in the streetwear market Product Development & Technical Execution Execute design sketches, prototypes, and detailed specifications with flawless follow-through, speed, agility, and attention to detail Review tech packs and work directly with Production on spec accuracy, fit corrections, and sample development across the full calendar Partner with the Head of Designto manage sample approvals and revisions through pre-production, ensuring designs are executed to standard at every stage Partner with sourcing and mills/vendors on fabric development, trims, and washes to support seasonal concepts and cost targets Translate cross-functional and consumer feedback into refined, finalized designs Deliver on design commitments within budget and timeline, without compromising creative or product excellence Trend Research & Market Awareness Source new ideas internally and externally; conduct ongoing competitor research and trend analysis across streetwear, athleisure, and accessories markets Attend trade shows, fabric fairs, and industry events to stay ahead of emerging trends, materials, and technology Build and implement processes to understand and anticipate consumer needs, exceeding expectations and reacting quickly to shifts in demand Cross-Functional Collaboration Partner closely with Merchandising, Sales, and Production teams throughout the design and development process to ensure designs are commercially and technically viable Present seasonal design direction and line concepts to the internal design team as well as key cross-functional directors and executive leadership Anticipate and resolve potential design, fit, or production issues with sound conflict resolution Build and maintain collaborative, effective relationships across all departments and with outside vendors/factories Team Leadership & Process Improvement Manage, mentor, and develop junior design talent, fostering growth and creative confidence within the team Delegate and oversee design tasks across the team to keep the seasonal calendar on track Continuously assess design and development practices to identify opportunities for greater efficiency and speed to market Champion brand and design standards, ensuring consistency across all categories and touchpoints Qualifications Bachelor's degree in Fashion Design or equivalent professional experience in men's streetwear design 7-10+ years of design experience in a comparable retail or streetwear environment, with direct experience across denim, knits, wovens, and ideally athleisure and accessories Exceptional commercial fashion eye with strong attention to detail in product styling and performance Strong technical skills in fitting and spec development, with the ability to make precise, appropriate corrections Demonstrated ability to create original design sketches and lead successful product lines from concept through delivery Proficient in Microsoft Office, Adobe Illustrator, InDesign, and the broader Adobe Creative Suite Prior experience leading, coaching, inspiring, and developing design talent Strong communication and presentation skills, with the ability to present confidently to multiple levels of the organization Collaborative, team-oriented partner with effective cross-functional communication across Merchandising, Sales, and Production Highly motivated, passionate, and results-oriented, with a champion's mindset for change and the ability to move with speed and agility in a fast-paced culture #J-18808-Ljbffr New World Creation Inc. of New York dba Smoke Rise NY