Creative Director

Creative Director

Tricer is looking for an experienced Creative Director who knows how to turn strong ideas into consistent, high-quality content and build the systems and team needed to keep it moving.

This role will lead two important content pipelines: long-form hunt films and high-volume advertising, video, graphic design, and social media content. The Creative Director will oversee approximately 20–40 short-form assets each month while keeping approximately 24 hunt films moving from production through release.

This is not primarily a hands-on graphic designer or video editor position. We need a strategic creative leader and project manager who can provide clear direction, manage competing priorities, and help talented creative professionals consistently deliver their best work.

Key Responsibilities

• Lead the production of advertisements, graphic design, photography, short-form video, social media content, and long-form hunt films.
• Provide clear creative and art direction to graphic designers, video editors, filmmakers, photographers, and contractors.
• Manage a bench of 6–7 or more contract editors and creative professionals.
• Maintain one centralized production calendar for film, advertising, and social media deliverables.
• Develop clear briefs, workflows, templates, brand standards, and digital asset libraries.
• Coordinate field production, crews, equipment, travel, and filming schedules around hunting seasons.
• Partner with marketing to understand what is working and adjust creative direction based on performance.
• Manage production budgets for contractors, software, equipment, travel, and licensing.
• Review and approve final content to ensure quality, brand consistency, and authenticity.
• Identify risks early, address delays, and keep both content pipelines moving.

AI and Creative Technology

• Actively use AI and modern creative technology to improve production, efficiency, and output.
• Implement tools for editing, transcription, clipping, captioning, vertical reframing, audio cleanup, upscaling, asset management, and creative variations.
• Document workflows and train employees and contractors to use new tools consistently.
• Experience with Adobe Creative Cloud, DaVinci Resolve, Descript, Topaz, Runway, or comparable platforms is strongly preferred.
• Use AI to support production-not fabricate hunts or misrepresent field experiences.

Qualifications

• Five or more years of experience as a Creative Director, Creative Manager, Art Director, Creative Project Manager, or similar creative-production leader.
• Experience managing both long-form video and high-volume advertising, short-form, or social media content.
• Proven success leading at least five freelance or contract creative professionals.
• Strong understanding of video production, graphic design, post-production workflows, digital asset management, and approval processes.
• Demonstrated experience using AI, automation, or modern creative software to increase production.
• Strong project-management, budget-management, leadership, and written communication skills.
• Ability to use marketing-performance data to guide creative decisions.
• Experience with an outdoor, hunting, fishing, photography, action-sports, creative agency, or production-company brand is preferred.
• Familiarity with hunting and the outdoor industry-or a genuine willingness to quickly learn the audience and culture.
• Willingness to travel periodically for shoots, hunts, and team meetings.