Digital Marketing Specialist

Crawford Electric Supply is a leading electrical distributor committed to building relationships and giving back to the community. We are seeking a Digital Marketing Specialist to join our growing marketing team in Houston, TX. Position Digital Marketing Specialist Location Houston, TX Responsibilities Manage the email marketing program, including campaign building, customer segmentation, and A/B testing. Build and optimize automated campaigns for prospects and customers. Continuously test and refine workflows to improve engagement and conversion. Track and report on customer loyalty programs, including enrollment, participation, and performance. Support customer incentive programs by monitoring activity, validating data, and preparing summaries for leadership. Coordinate Voice of Customer (VOC) surveys, including distribution, response tracking, and insights reporting. Maintain customer and contact data, ensuring proper segmentation and accurate lead flows. Track marketing‑generated leads, ensuring correct routing and follow‑up by sales, and support reporting on lead quality and outcomes. Track and analyze digital campaign performance across channels, providing regular reporting with insights and recommendations. Develop, execute, and optimize paid media campaigns across search, display, and social platforms. Monitor and report on paid media KPIs, budget pacing, and performance. Support organic SEO efforts, including keyword updates, content recommendations, and improvements. Qualifications 2+ years of experience in digital marketing, marketing operations, or related roles. Strong understanding of marketing automation and digital marketing tools. Experience with paid media platforms (Google Ads, social ads, or similar). Strong analytical skills with experience in reporting and data interpretation. Excellent project management and organizational abilities. Strong written and verbal communication skills. Proficiency with MS Office, especially Excel and PowerPoint. Experience in electrical distribution or B2B marketing is a plus. Curious, data‑driven mindset with a focus on continuous improvement. Comfortable managing multiple projects and deadlines. Collaborative and able to work effectively with sales, vendors, and internal teams. Strong attention to detail with a focus on accuracy and quality. Benefits Healthcare plans Dental & vision coverage Paid time off and paid parental leave 401(k) retirement savings with company match Professional and personal development programs Opportunity to become a shareholder Employer‑paid short‑ and long‑term disability Employer‑paid life insurance for spouse and dependents Robust wellness program and gym reimbursement Employee Assistance Program (EAP) Equal Employment Opportunity Statement Sonepar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, order of protection status, protected veteran or military status, or any other categories protected by federal, state, or local law. Sonepar and our family of brands are committed to the full inclusion of all qualified individuals. In keeping with our commitment, we will take steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive other benefits and privileges of employment, please contact us for assistance. Legal Notice The statements above describe the general nature and level of work performed by people assigned to this classification and are not exhaustive. All personnel may be required to perform duties outside their normal responsibilities from time to time as needed. #J-18808-Ljbffr Crawford Electric Supply