Digital Marketing Specialist

Position Digital Marketing Specialist Location Houston, TX About Crawford If you are looking for a company who is committed to building a relationship with you, who encourages having fun at work, who is powered by difference, and who is passionate about your future, it’s time to apply at Crawford Electric Supply. Known in the electrical distribution industry for being a great place to work and build a career, Crawford prides itself on being a business partner rather than just an electrical supplier to its customers. Everyday Crawford associates provide the best customer experience while at the same time offering the widest variety of electrical products on the market. For the past 30 years, Crawford has built a culture of growth, opportunity, innovative thinking, and stability for its employees by truly living up to the company motto of, “Whatever it Takes!” through our mindset competencies below. Adapt: Effectively embrace new situation and people Dare: Appropriately challenge the status quo Learn: Learn from others, from mistakes, and self‑improve Responsibilities Crawford is looking for a Marketing Specialist to support our growing Marketing Team. This role is a great fit for someone who enjoys building marketing programs, improving performance through data, and helping the business grow through smarter, more effective marketing. The ideal candidate is analytical, detail oriented, and comfortable working across multiple digital marketing channels, from email automation to paid media, incentives tracking, and reporting. For more detailed job responsibilities that include reporting/analysis and skills/qualifications, keep reading! Email Campaigns and Marketing Automation Manage the email marketing program including campaign building, customer segmentation, and A/B testing Build and optimize automated campaigns for prospects and customers Continuously test and refine workflows to improve engagement and conversion Customer Loyalty and Incentive Programs Track and report on customer loyalty programs including enrollment, participation, and performance Support customer incentive programs by monitoring activity, validating data, and preparing summaries for leadership Manage manufacturer-sponsored incentives campaigns including tracking, reporting, and communication with manufacturing partners Coordinate Voice of Customer (VOC) surveys including distribution, response tracking, and insights reporting Lead Management and Contact Data Consistently maintain customer and ensure proper segmentation is applied Manage the flow of marketing generated leads Ensure leads are routed correctly and followed up on by sales Track marketing sourced opportunities and support reporting on lead quality and outcomes Reporting and Analysis Track and analyze digital campaign performance across channels Provide regular reporting to marketing leadership with insights and recommendations Paid and Organic Digital Marketing Develop, execute, and optimize paid media campaigns across search, display, and social Monitor and report on paid media KPIs, budget pacing, and performance Support organic SEO efforts including keyword updates, content recommendations, and improvements Qualifications Preferred Skills/Qualifications 2+ years of experience in digital marketing, marketing operations, or related roles Strong understanding of marketing automation and digital marketing tools Experience with paid media platforms (Google Ads, social ads, or similar) Strong analytical skills with experience in reporting and data interpretation Excellent project management and organizational abilities Strong written and verbal communication skills Proficiency with MS Office, especially Excel and PowerPoint Experience in electrical distribution or B2B marketing is a plus Preferred Attributes Curious, data‑driven, and always looking for ways to improve performance Comfortable managing multiple projects and deadlines Collaborative and able to work effectively with sales, vendors, and internal teams Strong attention to detail with a focus on accuracy and quality Note The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. Crawford is an equal opportunity employer Crawford is a subsidiary of Sonepar USA. What We Offer You We offer great family-friendly benefits to full-time associates: Paid time off Paid parental leave 401(k) retirement savings with company match Professional and personal development programs Opportunity to become a shareholder Employer-paid short- and long-term disability Employer-paid life insurance for spouse and dependents Robust wellness program Gym reimbursement Employee Assistance Program (EAP) We’re proud to be a military-friendly company, and our many employee resource groups (ERGs) help you make connections and feel supported. Equal Employment Opportunity Statement Sonepar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, or any other categories protected by federal, state or local law. Sonepar and our family of brands are committed to the full inclusion of all qualified individuals. In keeping with our commitment, we will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please call View phone number on click.appcast.io or email View email address on click.appcast.io . EEO is the Law Applicants and employees are protected under Federal law from discrimination. To learn more, Click here . Pay Transparency Non-Discrimination Provision Sonepar follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here . #J-18808-Ljbffr