Digital Marketing Specialist
$65k - $75kFull-time
Burnett Specialists
Burnett Specialists seeks a results-driven Digital Marketing Specialist to own and execute high-impact strategies across paid search, organic search, and AI-driven platforms. This hands-on, strategic role focuses on driving qualified leads and measurable revenue through data-backed marketing efforts. Based in Houston, TX on-site. Responsibilities:
- Lead and scale SEM campaigns across Google Ads and Bing with strong focus on ROI optimization and cost-per-lead reduction
- Develop and execute comprehensive SEO strategies to improve keyword rankings, organic visibility, and drive qualified traffic
- Drive AI and LLM optimization initiatives to position content within ChatGPT, Google AI, and emerging search platforms
- Support website updates, content creation, and overall digital presence management using WordPress and related CMS tools
- Generate, nurture, and optimize lead flow (MQLs and SQLs) with direct accountability to revenue targets
- Track, analyze, and report on performance metrics including CPC, CPL, CPA, keyword rankings, and pipeline growth
- 5+ years of hands-on SEM and SEO experience in B2B marketing environments
- Proven experience marketing high-value, solution-based products or technical services
- Expertise with Google Ads, analytics platforms, and CRM systems (Salesforce Dynamics or equivalent)
- Strong understanding of AI search optimization and LLM platforms including ChatGPT and Google Gemini
- Demonstrated track record of driving measurable results tied directly to marketing-qualified leads and revenue
- Technical proficiency with WordPress, marketing analytics tools, and CRM platforms
- Experience with advanced Google Analytics 4 and attribution modeling
- Familiarity with marketing automation platforms and lead scoring systems
- Knowledge of technical SEO, schema markup, and site performance optimization
- Experience with A/B testing frameworks and conversion rate optimization
- Background in B2B SaaS or professional services marketing
- Competitive salary range of $65,000–$75,000 annually based on experience
- Comprehensive health, dental, and vision insurance coverage
- 401(k) retirement plan with company matching
- Professional development and training opportunities
- Paid time off and holiday benefits
- On-site work environment in Houston, TX
Vacancy posted 6 days ago
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