Director, Demand Generation- Capital One Software (Remote)

Overview

Director, Demand Generation- Capital One Software (Remote)

Capital One Software Marketing is looking for a Director of Demand Generation to own the pipeline engine that fuels the growth for our industry leading SaaS platform. This is a strategic, revenue-accountable leadership role and not a just lead-generation job. You'll architect and run the integrated demand strategy and you'll be measured on the qualified pipeline, revenue, and efficiency you produce.

You'll partner closely with Sales, RevOps, Product Marketing, SDR/BDR, Partner Marketing, Web Marketing and Data & Analytics teams to build a repeatable, scalable growth engine, developing and delivering always on campaigns and programs for our ICP and target segments.

What you’ll do

Strategy & planning

• Build and own the end-to-end demand generation strategy by segment, persona, and ICP, mapping campaigns and programs to the full buyer journey from awareness through acquisition.

• Translate revenue targets into quarterly pipeline and campaign plans, and forecast with credible, data-backed accuracy.

• Help refine our ideal customer profile, target account lists, and segmentation in partnership with RevOps, Sales, and Product Marketing.

Campaign & program execution

• Develop and lead integrated, full-funnel campaign and program planning and execution across digital, ABM, nurture, webinars, content syndication, and assist in partner/co-marketing engagements.

• Stand out in a noisy market with differentiated messaging, creative, and demand generation offers — grounded in buyer insight and competitive positioning.

• Run a continuous experimentation and testing program to optimize messaging, execution channels, offers, and conversion.

Growth engine & MarTech

• Build a scalable, privacy-aware demand engine leveraging modern marketing technology.

• Champion the responsible use of AI to accelerate campaign production, personalization, and analysis.

• Ensure data quality, attribution discipline, and clean handoffs between marketing and sales.

Sales alignment & pipeline management

• Refine and govern marketing-to-sales SLAs, lead/account routing, and follow-up cadences.

• Run joint pipeline inspection and coverage reviews with Sales leadership; prioritize geos, accounts, and segments jointly.

• Continuously improve conversion rates, velocity, and win rates by stage and segment.

Team & operating cadence

• Build, mentor, and grow a high-performing team.

• Lead weekly/monthly/quarterly operating reviews with clear demand metrics, accountability, and course correction.

• Communicate plans, results, and resource needs to executive leadership with clarity and conviction.

Budget & ROI

• Own the demand generation budget with disciplined allocation, reallocation, and ROI accountability across channels and segments.

• Drive down CAC and improve payback period while sustaining pipeline coverage and growth.

Who you are 

• Your curiosity is endless. There’s always something else to learn.

• You’re flexible and not afraid of change, in fact you welcome the challenge.

• You share your point of view, but seek out what might be missing and listen.

• You have big ideas and know the best ones are driven by proof, persistence and patience.

• You’re a storyteller. You simplify the complex and compel your audience to act.

• You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.

• You care—about the work, your team and the customers you serve. 

Basic Qualifications:

• At least 10 years years in B2B marketing

• At least 5 years experience in Software or SaaS demand generation

Preferred Qualifications:

• Demonstrated experience of owning pipeline and revenue outcomes in a Software or SaaS business Marketing environment 

• Experience across one or more motions (for example: enterprise, mid-market, and/or product-led growth)

• Strong understanding of modern marketing technology, CRM (for example: Salesforce), marketing automation (for example: Marketo, HubSpot), attribution and BI, intent and enrichment data, ABM platforms, paid media, and demand analytics

• Demonstrated experience in leadership, hiring, and coaching skills

• Demonstrated ability communicating strategy and results to C-suite and board level executives

• Understanding of funnel metrics, attribution models, cohort analysis, and pipeline economics and the ability to make decisions and trade-offs from data

• Experience with category creation, international expansion, or channel, partner demand programs

• Familiarity with community-led growth and developer or technical audiences

• Experience operationalizing AI in marketing workflows

• Experience marketing to technical buyers or in a data, cloud, or security category.

• Privacy-aware measurement expertise (for example: first-party data, consent, modeling)

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Remote (Regardless of Location): $187,300 - $213,700 for Director, Marketing

Richmond, VA: $187,300 - $213,700 for Director, Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).