Product Manager, GTM

Location San Francisco Employment Type Full time Location Type On-site Department Device About the role Tools for Humanity is seeking a strategic and execution-oriented leader to define and drive the go-to-market strategy for a portfolio of devices. This role will own the end-to-end launch strategy from positioning and pricing to channel strategy, launch execution, and lifecycle optimization ensuring successful market entry and sustained growth. You will work cross-functionally with Product, Engineering, Operations, Marketing, Sales, Partnerships, and Support to bring devices from development to scaled global adoption. Key Responsibilities Define the end-to-end GTM strategy for a portfolio of hardware devices across priority markets. Develop segmentation, targeting, and positioning strategies tailored to different customer types and geographies. Lead packaging strategy Define channel strategy (direct, enterprise, retail, distribution, partnerships). Build and own integrated launch plans in collaboration with Marketing and Sales. Align supply chain readiness, demand forecasting, and inventory strategy. Drive launch readiness across training, enablement, documentation, and support. Monitor early market performance and adjust strategy as needed. Serve as the central commercial voice between Product, Engineering, and Ops. Translate product capabilities into clear customer value propositions. Ensure product roadmap decisions incorporate market and customer insights. About You 8+ years of experience in go-to-market, product marketing, commercial strategy, or general management roles — ideally in hardware, devices, or consumer electronics. Proven track record launching and scaling physical products. Strong understanding of hardware commercialization dynamics (supply chain constraints, inventory planning, channel economics). Experience working cross-functionally in fast-paced environments. Exceptional analytical and strategic thinking skills. Strong executive communication and stakeholder management skills. Preferred Experience Experience with high-volume device distribution. Enterprise and/or consumer channel experience. Exposure to emerging technologies or regulated markets. MBA or equivalent business experience. Experience operating across multiple international markets is preferred. Pay transparency statement (for CA and NY based roles): The reasonably estimated salary for this role at TFH ranges from $221,000 - $260,000 , plus a competitive long term incentive package. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, TFH offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, vision, a 401(k) plan and match, life insurance, flexible time off, commuter benefits, professional development stipend and much more! By submitting your application, you consent to the processing and internal sharing of your CV within the company, in compliance with the GDPR #J-18808-Ljbffr Kubelt