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Senior Marketing Manager - Non Personal Promotion/Imunno-Oncology

$151.08k - $226.62k

AstraZeneca GmbH

Why AstraZeneca AstraZeneca is a global, science‑led, patient‑focused pharmaceutical company. We are leading a revolution in oncology to redefine cancer care. Our bold ambition is to eliminate cancer as a cause of death. This is an opportunity to join a team dedicated to transforming the future of oncology by putting patients first and following the science to bring next‑generation medicines to life. What You’ll Do Lead implementation of HCP, non‑personal, digital marketing strategies in the US market for a set of IO indications. Support the HCP digital launch activities for new oncology products within the IO franchise. Lead implementation of innovative HCP digital marketing strategies and programs in the US market. Support the creation of HCP campaign strategies with a focus on opportunities that enable orchestration across channels and functions. Manage creative projects and workflow with agency and media agency of record. Manage digital media activations with media agency, ensuring best‑in‑class media plan, performance and execution. Potentially create consumer marketing strategies and tactics across a tumor type with multiple indications for IMFINZI. Support the overall IMFINZI pan‑tumor consumer approach across all indications by partnering with broader consumer team. Contribute to a team culture built on trust, open communication and fun. Collaborate with legal, regulatory and compliance stakeholders to ensure development and execution of compliant marketing initiatives. Collaborate within the IO brand team and cross‑functional teams such as Market Access, Sales, Medical, Regulatory and Legal to ensure full alignment, maximize synergies and advance the business. Effectively manage marketing budget for areas of responsibility. Collaborate to provide a holistic view of media data and analytics, helping define clear KPIs across the marketing funnel to gauge investment effectiveness. Assist in the identification, evaluation and adoption of new partnerships and technologies. Leverage best practices from within the global commercial organization and continually foster learning from industry and outside‑industry best practices. Support broader NPP & Consumer team with a nimble team‑first mindset. Who You Are A motivated, high‑energy professional with a demonstrated track record of developing and implementing marketing strategies and tactics that deliver strong commercial results. A collaborator and relationship builder with a proven ability to work cross‑functionally to bring digital media strategies to life while ultimately driving business results within a heavily matrixed, fast‑paced environment. A self‑starter and out‑of‑the‑box thinker who will maintain the foundational elements of a digital strategy for HCPs while bringing new ideas and tactics to the table to optimize effectiveness and ultimately change behaviors. What Experience Do You Have Bachelor’s Degree required. 3 years total commercial healthcare or healthcare‑related experience required. US pharma digital marketing experience required. Oncology product marketing experience preferred. Product launch experience preferred. Outstanding project management skills and experience managing multiple vendors, marketing partners, agency partners and budgets. Ability to effectively manage multiple competing priorities to meet deadlines. Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines and other compliance‑related issues. Ability to assess risks and benefits to make timely, sound decisions with various levels of information and accept responsibility for meeting or exceeding objectives. Experience working closely with field sales organizations to implement sales or marketing programs with measurable business impact. Compensation & Benefits The annual base salary for this position ranges from $151,081 to $226,622. Base pay offered may vary depending on location, job‑related knowledge, skills and experience. In addition, the position offers a short‑term incentive bonus opportunity; eligibility to participate in equity‑based long‑term incentive program (salaried roles) or to receive a retirement contribution (hourly roles). Benefits include a qualified retirement program (401(k) plan), paid vacation and holidays, paid leaves, and health benefits including medical, prescription drug, dental and vision coverage in accordance with the applicable plans. Additional details of participation will be provided upon offer. If hired, employee will be in an “at‑will” position and the company reserves the right to modify base salary and other discretionary payments at any time. Date Posted: 07-Jul-2026 Closing Date: 20-Jul-2026 Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form. #J-18808-Ljbffr AstraZeneca GmbH

Vacancy posted 20 hours ago
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