Social Media Manager

Company Description Cravings is building a next-generation baking brand delivering indulgent, nostalgic baking products made with cleaner ingredients and no compromise on taste. We are redefining clean indulgence in a category that has seen little innovation, creating products and content people genuinely crave and return to again and again. Cravings is a high-growth, high-retention brand with a deeply engaged audience and expanding national retail presence. With a powerful built-in audience through Chrissy Teigen’s 40M+ followers, we are building a culturally relevant, modern CPG brand and a team that is creative, fast-moving, and ambitious. We are a highly collaborative, high-ownership environment and a genuinely fun place to work if you love food, culture, and building brands people obsess over. Role Description We’re looking for a Social Media Manager to own and elevate Cravings’ brand social channels, with a primary focus on Instagram and TikTok. This role blends organic social planning, content calendar management, platform-native concepting, publishing, community management, reporting, and hands‑on content capture/editing as needed. The ideal candidate is highly organized, creative, and able to proactively identify what content is needed across product launches, retail moments, partnerships, recipes, founder moments, and seasonal campaigns, while coordinating closely with Chrissy’s social team on founder-channel opportunities. What You’ll Do Social Strategy, Planning & Calendar Ownership Own and manage Cravings’ brand social channels, with a primary focus on Instagram and TikTok, while coordinating with Chrissy’s social team on founder-channel moments and asset needs. Lead social planning and publishing for Cravings’ Instagram and TikTok channels, while supporting cross‑channel coordination for founder, retail, PR, and partnership moments. Own the weekly and monthly social content calendar, proactively mapping out content needs across evergreen storytelling, product education, retail support, launches, founder moments, partnerships, and cultural/seasonal moments. Translate brand and business priorities into clear, actionable social plans. Content Planning & Execution Build and manage the social content calendar, identifying what content is needed across launches, retail moments, partnerships, recipes, founder moments, and seasonal campaigns. Oversee concepting, asset needs, publishing, and scheduling across all social channels. Ensure a consistent, elevated brand voice across all platforms. Content Creation Shoot and edit platform-native short‑form video as needed. Help concept formats, hooks, and asset needs for Reels, TikTok, Stories, and other social content. Partner with the creative team on higher production shoots and campaigns. Continuously test and iterate on formats to improve performance. Influencer, Gifting & Partnerships (Support) Support social planning for influencer, gifting, and partnership moments by translating confirmed deliverables into the Cravings social calendar. Partner with the marketing team and agency partners to track creator content, identify repost opportunities, and ensure partnership content is reflected in the social calendar. Build UGC creator campaigns, choose creators, and plan use of posts. Community Management Manage day‑to‑day engagement across platforms including comments, DMs, and tags. Build a strong, loyal community through authentic, on‑brand interaction. Identify and elevate UGC opportunities. Analytics & Performance Track, analyze, and report on social performance metrics. Provide insights and recommendations to improve engagement and growth. Use data to inform content decisions, timing, and platform focus. Stay on top of platform changes, trends, and best practices. Cross‑Functional Collaboration Partner with marketing, eCommerce, and retail teams to support key business initiatives. Align social with product launches, retailer expansion, PR moments, and partnerships. Coordinate closely with Chrissy’s team to support founder‑channel needs and opportunities. Who You Are 3+ years of experience in social media management, ideally in CPG, food, or lifestyle brands. Deep understanding of Instagram and TikTok and what drives performance. Strong content creator who can concept, shoot, and edit compelling social content. Highly organized and proactive, with a strong ability to plan ahead and manage multiple workstreams. Data‑informed but creative, with a strong instinct for what will resonate. Comfortable working in a lean, fast‑moving, high‑growth environment. Passion for food, culture, and building brands people love. Details Location: Los Angeles, CA (hybrid schedule) Full‑time role Salary: 80k-100k Benefits Included #J-18808-Ljbffr Cravings by Chrissy Teigen