Social Media Manager

About Softline Solutions

Softline Solutions is a full-service digital marketing agency based in Southern California that helps small and mid-sized businesses grow online by increasing visibility, generating leads, and boosting sales. They build tailored, data-driven campaigns across key digital channels and manage everything from strategy to execution and reporting. The goal is measurable growth, not buzzwords. Some companies include Closets by Design, Canada Dental Group, travel companies, and merchandise distribution companies.


We're looking for a Social Media Manager to own day-to-day social media execution across multiple different accounts: consumer brands and high-profile executive's personal presences. This is a hands-on role for a social-native marketer who thrives in fast-moving, high-visibility environments and can move seamlessly between brand storytelling and personal brand building.

You'll report into the Group Creative Director and directly manage a Content Creator and a Social Videographer & Editor. You'll work closely with brand stakeholders to build consistent, compelling, and on-brand social presences across multiple accounts. The ideal candidate is equal parts creative and analytical - someone who genuinely loves social media, understands platform nuance, and is comfortable operating in environments that include celebrity talent, live events, and public-facing executives.

What You'll Do

• Own social media strategy and execution across both accounts on all active platforms (Instagram, TikTok, Facebook, Pinterest, and others)
• Develop and manage content calendars that balance brand storytelling, product promotion, community engagement, and trend participation for each account
• Brief, direct, and manage a Content Creator and Social Videographer/Editor on video and photo content needs
• Write compelling copy for posts, captions, Stories, and short-form video across both accounts
• Manage community engagement, responding to comments, DMs, and mentions in a timely, appropriate voice for each account
• Attend live events and work alongside executive talent to capture and develop real-time content
• Monitor platform trends, algorithm changes, and competitor activity; adapt strategy accordingly
• Track and report on social performance metrics across both accounts
• Support campaign launches, product announcements, and brand moments with timely, relevant social content
• Collaborate with Marketing teams on paid social amplification of organic content

What We're Looking For

• 4-7+ years of experience in social media management for a consumer brand, agency, media company, or talent/celebrity environment
• Experience managing both a brand account and an individual/influencer account simultaneously is a strong plus
• Comfortable working with and around celebrity talent and high-profile individuals; discretion and professionalism are a must
• Experience attending and creating content at live events with flexibility to travel with little notice
• Strong understanding of how each major platform works and what actually performs on each
• Hands-on content creation ability: you can write great copy, direct a shoot, and produce basic graphics or video edits
• Demonstrated track record of growing social presence and driving meaningful engagement
• Organized and self-directed, able to manage multiple editorial calendars and meet deadlines without hand-holding
• Data-literate, comfortable pulling platform analytics and translating them into actionable insights
• Video content experience (Reels, TikTok) is required

Why Join Us

• Own the social presence for consumer brands with real investment and growth potential and high-profile executive accounts
• Directly manage a Content Creator and Social Videographer & Editor
• Be part of building a best-in-class internal agency from the ground up
• Work in a dynamic, fast-paced environment with access to live events, talent, and a collaborative marketing team

The pay range for this role is:

90,000 - 115,000 USD per year (Softline HQ)