Digital Media Specialist

The Digital Media Specialist is responsible for planning, executing, and optimizing digital media campaigns while also supporting the development and performance of digital creative assets. This role sits at the intersection of media strategy and creative execution, partnering closely with internal brand, creative, and agency teams to ensure media and messaging work together to drive performance and brand impact across digital channels. The ideal candidate is both analytical and creative as well as comfortable managing campaigns and performance data while also contributing to creative briefing, asset development, and ongoing creative optimization. Key Responsibilities: Digital Media Strategy & Execution Plan, launch, and manage digital media campaigns across channels including paid social, online video, display, programmatic, search, and emerging platforms Oversee campaign setup, trafficking, pacing, and optimizations to ensure delivery against objectives and budgets Monitor performance metrics (e.g., reach, engagement, CTR, conversion, CPA, ROI) and provide actionable insights and recommendations Partner with analytics, audience and agency teams to develop reporting, evaluate results, and inform future media strategies Digital Creative Development & Optimization Collaborate with creative, brand, and agency partners to develop digital creative strategies aligned with media objectives and audience insights Contribute to creative briefs by translating media goals, channel requirements, and performance learnings into clear creative direction Review and provide feedback on digital creative assets (static, video, motion, interactive), ensuring alignment with platform best practices, brand guidelines, and campaign goals Support ongoing creative testing and iterate assets based on performance data and insights Cross‑Functional Collaboration Act as a key liaison between media, creative, brand, analytics, audience and agency partners to ensure seamless execution and alignment Ensure creative assets are delivered on time and meet technical specifications for each platform. Align media and creative efforts with broader brand, marketing, and business priorities Industry & Platform Expertise Stay current on digital media and creative trends, platform updates, ad formats, and best practices Proactively identify opportunities to evolve messaging, formats, and approaches to improve efficiency and qualitative performance Our Benefits - Designed with You in Mind Comprehensive Health & Well-being Coverage From your very first day, you’ll have access to medical, dental, vision, and prescription drug coverage - ensuring you and your family stay healthy and protected. Generous Paid Time Off We believe in work-life balance. That’s why we offer: 17+ paid holidays, including shut-down from December 24 th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most. Competitive Retirement Savings Plans We help you plan for the future with: An employer match on contributions to your 401k, Roth, and Catch-Up plans An employer contribution, even if you don’t contribute Income Protection & Insurance Options Benefit from included and optional disability, life, and other insurance programs - because your peace of mind matters. Company Vehicle Lease Program Eligible employees and their immediate families can enjoy company vehicle lease options with included insurance, maintenance, and unlimited mileage. Plus, take advantage of exclusive discounts on Stellantis products. Family Building Benefit We proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy. Support for Your Growth and Giving Back We believe in investing in your future and your passions: Tuition reimbursement Student loan refinancing programs 18 paid volunteer hours each year to make a difference in your community And so much more! When you join us, you’re not just building a career - you’re joining a company that supports you, inside and outside of work.