Field Marketing Manager

At Tucuvi we help healthcare organizations ensure every patient receives timely high-quality care by augmenting clinical teams with AI.

Our clinical-grade AI Care Management platform automates and orchestrates high-volume workflows end to end combining autonomous AI agents - including LOLA our Voice Clinical Agent - with workflow logic escalation documentation and seamless integration into existing health system infrastructure. Built for trust and clinical reality Tucuvi is the first Class IIb Software as a Medical Device (SaMD) for Voice AI driven patient management.

Today we support 50 care pathways across 80 healthcare organizations delivering up to 80% automation of nursing workflows and >90% patient engagement. We recently raised $20M in Series A funding to scale across Europe and the US.

CONTEXT

Were building our commercial presence in the US healthcare market from the ground up and field marketing is core to how we open accelerate and expand relationships with health systems. Youll work in close partnership with our US GTM and with the Marketing team who set the overall strategy brand and campaign frameworks.

This is an inaugural role: theres no established field marketing program to inherit and no detailed playbook for every situation. Youll get direction context and initial guidelines and from there its on you to build the program decide what makes sense and get it done. This is a hands-on all-terrain role: one day youre prioritizing which markets and accounts deserve a field program the next youre running the pre- and post-work for an event were staffing or building the dashboard that proves it worked.

WHAT YOULL DO

Your mission is to build field marketing into a real driver of US pipeline: opening doors into target health systems supporting GTM with what they need at every stage of a complex multi-stakeholder buying cycle and making sure Tucuvi shows up sharp at every event account touchpoint and campaign in the US market.

Youll own the day-to-day execution of the US field marketing plan under the overall Marketing strategy not just following a checklist but exercising real judgment about what a given account market or moment needs. You bring the initiative to say this makes sense this doesnt lets do it this way rather than waiting to be told and youre comfortable being accountable for pipeline and revenue impact not just activity.

Youll partner closely with the US GTM team as their primary field marketing point of contact translating account and market intelligence into concrete marketing actions while working with the Marketing team in Europe on messaging content and campaigns.

RESPONSIBILITIES

• Own account and market intelligence. Develop a deep understanding of our target US health systems their stakeholders buying committees initiatives barriers and buying triggers. Then translate that intelligence into specific marketing actions that open develop and accelerate commercial opportunities.
• Own field event strategy and execution end to end. Build the regional marketing calendar in coordination with GTM prioritizing the markets accounts and event formats with the highest potential impact. Run the full cycle for events we attend or staff in the US: pre-event outreach and target-account activation materials and logistics on-site execution and post-event follow-up and lead handoff to GTM. This is hands-on execution not just coordination. Youre comfortable doing the legwork yourself.
• Drive and own pipeline generation from field programs. Be accountable for the pipeline and revenue impact of your programs.
• Build GTM enablement content. Produce and adapt account-specific materials (presentations customer evidence use-case content and other assets) that GTM can put directly in front of a prospect or champion.
• Execute and adapt campaigns for the US. Run the US-side execution and localization of centrally developed campaigns across ABM demand generation nurturing and executive outreach.
• Own the digital toolkit. Use paid media LinkedIn Sales Navigator SEO/GEO and other relevant channels to support account and market development; you dont need to be a digital specialist but you need to be comfortable running and troubleshooting these channels yourself.
• Support messaging and positioning for the US. Help adapt Tucuvis messaging proof points and content for US healthcare buyers and for specific account contexts.
• Surface new opportunities. Research target organizations healthcare trends and potential areas for commercial development and flag them proactively.
• Build external relationships. Develop relationships with associations partners media and agencies that increase access to target accounts and strengthen Tucuvis presence in the US market.

REQUIREMENTS

8 years of field marketing experience at a B2B health tech company with exposure to provider and payer organization sales cycles. Youve worked hands-on across field marketing demand generation or ABM with a track record of building pipeline-driven programs not just running events for the sake of it.

• Initiative over instruction. You take a rough brief or an initial guide and run with it deciding what to do how to organize it and what to prioritize rather than waiting for detailed direction.
• All-terrain execution. Youre equally comfortable staffing an event building a one-pager for a specific account or troubleshooting a paid campaign. You dont need to be the deepest expert in any one channel but you get things done across all of them and you juggle multiple workstreams without dropping the ball.
• Field and event experience. Youve planned and run the pre- and post-work around events and understand what it takes to turn a booth or a sponsored session into pipeline.
• Customer-obsessed relationship-building. You build genuine relationships with the accounts and stakeholders youre marketing to not just transactional touchpoints.
• Comfort with ambiguity. You try it before you ask about it and youre not thrown by a market or a role thats still being built.

US-based. Youll work in close partnership with our Europe-based Marketing team bringing a US perspective to Tucuvi as we build it into a truly global healthtech company.

NICE TO HAVE

• Experience building a field marketing function at an early-stage or high-growth startup rather than scaling an existing one.
• Familiarity with AI or voice technology products or with selling into complex multi-stakeholder health system buying committees.

WHAT WELL ASK YOU TO SHOW US

• An event or field activation you ran end to end the pre-work the on-site execution and the post-event follow-through and what pipeline or revenue it produced.
• An account-specific piece of content or sales material you built and how it was used.
• An example of turning a loose brief or initial guidance into a plan you organized and ran yourself.

THIS IS NOT THE ROLE FOR YOU IF

• You need a detailed playbook before you can act.
• Youd rather specialize deeply in one channel than move across events content campaigns and digital.
• You see events as something to attend rather than something to plan staff and follow up on.
• You wait to be told whats next instead of proposing it.

WHAT WE OFFER

Remote work (US-based close collaboration with our Europe team)

Flexible working hours

Company offsites in Spain (at least two per year)

Flexible PTO your birthday off

Budget for training and personal development

A laptop (Mac) the equipment you need

Stipend for health care coverage

& last but not least the chance to build what US field marketing looks like at a company with a product that already works evidence that already exists and customers who already want more.