Marketing Specialist

Job Description

Job Description

Benefits:

• Health insurance
• Paid time off
• Profit sharing
• Bonus based on performance
• Competitive salary
• Dental insurance

ZKTeco WFM is a growing workforce management technology company providing time and attendance, workforce data collection, biometric time clock, and cloud-based integration solutions for business customers.

We are looking for a self-starting Marketing Specialist - Content, Operations & Events to support marketing execution, content creation, Zoho marketing tools, social media, trade shows, and cross-team coordination. This role is ideal for someone who can write, edit, organize, follow up, and move marketing tasks forward with limited supervision.

Key Responsibilities

• Coordinate day-to-day marketing activities and keep assigned tasks on track.
• Create and edit content for emails, blogs, social media, product materials, brochures, presentations, and customer communications.
• Manage and support Monday project management and Zoho marketing tools, campaigns, contacts, workflows, forms, templates, and reporting.
• Manage social media calendars, prepare posts, coordinate approvals, and track basic engagement.
• Coordinate trade show and event activities, including timelines, materials, logistics, vendor follow-up, and post-event support.
• Work with sales, product, implementation, customer service, and leadership teams to collect accurate information for marketing materials.
• Maintain marketing calendars, campaign trackers, collateral, templates, and content files.
• Follow up with internal team members and help keep marketing projects moving without constant supervision.

Required Qualifications

• Strong writing, editing, proofreading, and content creation skills.
• Experience with CRM, marketing automation, or marketing tools; Zoho experience is strongly preferred.
• Experience managing social media content, calendars, and basic reporting.
• Strong organization, follow-up, and project coordination skills.
• Ability to work independently, ask the right questions, and complete tasks with limited supervision.
• Comfortable working with cross-functional teams to collect information and create accurate marketing content.
• Detail-oriented with strong grammar, formatting, and communication skills.
• Experience with trade shows, events, B2B technology, SaaS, HR technology, or workforce management is a plus.

Why Join Us
This is a hands-on role with the opportunity to contribute directly to marketing execution, content development, customer communication, event coordination, and brand growth. The right candidate will have room to take ownership, improve processes, and make a visible impact.