Marketing Analytics Lead

Marathon Health is a leading advanced primary care provider, partnering with employer and union plan sponsors to improve health for millions of Americans. With nationwide onsite, nearsite, and network health centers, and virtual primary care, Marathon delivers a value-based model that enhances the healthcare experience for members and providers, while driving meaningful cost savings for plan sponsors. Marathon is proud to be certified as a Great Place to Work, reflecting the company's commitment to building an inclusive, high-trust culture where all employees can thrive. Learn more at marathon.healthABOUT THE JOBThe Marketing Analytics Lead is the analytical engine behind Marathon Health's member engagement strategy, responsible for building the attribution models, dashboards, and structured datasets that help the marketing team understand what's working, for whom, and why. This role answers the questions that drive smarter investment: which messages, channels, and tactics are actually moving members to activate and engage, and how does that vary by industry vertical, member segment, product, and payment model.The right person is energized by the challenge of creating analytical infrastructure that doesn't yet exist and brings both the technical depth to pull and model data across systems and the communication instincts to translate findings into decisions. This role works closely with the marketing automation, engagement enablement, product, data, and engineering teams.ESSENTIAL DUTIES & RESPONSIBILITIESBuild and maintain Marathon's marketing attribution model, identifying which touchpoints across email, SMS, push, direct mail, and care team outreach are influencing activation, empanelment, and sustained engagementDevelop standardized campaign performance dashboards for use by the marketing team for optimizationOwn funnel analysis across the full member journey from eligibility through activation, empanelment, and sustained engagement identifying where and why members drop offDesign and analyze incrementality tests that isolate true lift from campaigns versus organic member behaviorPartner with the lifecycle marketing manager and marketing automation team members to define test methodology, measurement plans, and success criteria across incrementality, A/B, and other experiment types, and own the analysis and reporting that turns results into clear optimization recommendationsServe as the analytical connective tissue across marketing automation, engagement enablement, product, data, and engineering teams, ensuring data flows correctly and is interpreted consistentlyQUALIFICATIONSBachelors degree in marketing or related field and 3-6 years of experience in marketing analytics, growth analytics, or a related function, ideally in consumer health, digital health, or subscription context; or equivalent combination of education and experience. Proficiency in Tableau or equivalent BI tool; ability to build dashboards from scratch, not just maintain existing ones. Strong SQL skills and comfort pulling data from multiple systems and sources.DESIRED ATTRIBUTESWorking knowledge of attribution modeling methodologies and their tradeoffsExperience designing and interpreting A/B tests with statistical rigorFamiliarity with marketing technology and data platforms like Iterable, Braze, or equivalent a plus)Ability to work cross-functionally with technical teams including data engineering and productIntellectually curious about why people behave the way they do, and motivated to find the data that answers that questionComfortable building in ambiguity, including defining the right question before answering itStrong communicator who can translate complex analytical findings into plain language recommendations for non-technical stakeholdersDetail-oriented and rigorous about data quality, but pragmatic enough to ship insights before everything is perfectMotivated by mission; you want the work to connect to real health outcomes, not just marketing metricsPay Range: $90,000 - $120,000/yrThe actual offer may vary dependent upon geographic location and the candidate’s years of experience and/or skill level.We are accepting applications for this position until a candidate has been selected. To apply to this position and learn more about open jobs at Marathon Health, visit our careers page. #J-18808-Ljbffr Marathon Health LLC