Channel Marketing Specialist

Channel Marketing Specialist

Job Description

The Channel Marketing Specialist supports the planning and execution of marketing initiatives designed to drive demand, engagement, and growth through channel partners. This role works cross-functionally with Channel, Sales, and Marketing teams to ensure partner programs, materials, and activities are executed effectively and in alignment with company brand and business objectives.

This position is hybrid, with four days per week based in the Atlanta office, and is well-suited for a candidate with a strong interest in technology and automation who is eager to learn and grow in a B2B marketing environment.

Key Responsibilities

Channel Marketing Programs

• Support the development and execution of channel marketing plans and partner-focused initiatives in collaboration with Regional Business Managers and channel partners.
• Assist in the implementation of go-to-market programs intended to support partner pipeline and revenue objectives.

Marketing Resources & Asset Coordination

• Coordinate the planning, ordering, allocation, and tracking of marketing resources and assets used in partner campaigns, events, and customer engagements.
• Liaise with internal stakeholders to support timely fulfillment and availability of marketing resources.

Co-Branded Marketing Development

• Support the creation and management of co-branded marketing materials, including presentations, collateral, digital assets, and event materials.
• Ensure all partner-facing materials adhere to corporate brand guidelines and messaging standards.

Partner Engagement & Business Reviews

• Coordinate Quarterly Business Reviews (QBRs) with channel partner marketing teams, including preparation of materials and follow-up actions.
• Assist with the collection and organization of partner marketing performance data and insights.

Sales & Channel Enablement

• Provide marketing support to Regional Business Managers in response to channel partner requests and initiatives.
• Serve as a point of coordination between channel partners and internal marketing teams to support efficient execution.

Qualifications

• 1-3 years of experience in marketing, channel marketing, partner marketing, or a related business function.
• Bachelor's degree in Marketing, Business or related fields
• Strong organizational and project coordination skills with demonstrated attention to detail.
• Ability to manage multiple priorities in a fast-paced, cross-functional environment.
• Strong written and verbal communication skills.
• Interest in technology-driven or B2B marketing environments preferred.
• Must be based in Atlanta