Marketing Coordinator
Staff Financial Group
Marketing Coordinator - Covington, GA
Implement, modify, maintain, and improve the use of marketing technology software for demand generation and customer nurturing.
Spearheading CRM database development, segmentation, maintenance, and hygiene with a team and individually
Working as part of the project team during development of customized software for operational efficiency
Acting as the technical POC to maintain the marketing technology stack, including troubleshooting issues, documenting, and reproducing for 3rd party support vendors.
Maintaining owned and leased website properties, hosting accounts, domain registrations
Maintaining analytics tracking across multiple digital platforms, implementing tracking pixels, generating reports and providing critical analysis of findings to continuously improve organic and paid marketing outcomes.
Documenting and maintaining departmental processes in areas of individual responsibility.
Additional responsibilities as assigned by the Marketing Director
Qualifications
4-year undergraduate degree in Marketing, Computer Science, Information Technology, Business Administration, Digital, or related field. Applicants with a 2-year degree and relevant tactical experience or military IT specialization with 4+ years field experience will also be considered.
Knowledge of basic computer science concepts, programming, and information systems interest.
3+ years' experience in a digital marketing, web design/development, software design/development, SEO, Technology Help Desk or other tactical support role is a plus.
Proficiency with MicroSoft Office Suite, especially Excel & PowerPoint for reporting
Demonstrated technical experience in CRM & marketing automation platforms such as SalesForce, HubSpot, MailChimp, etc.
Experience in deploying and managing website content using best UX practices on a variety of CMS platforms (WordPress, Joomla, Drupal, etc.)
Proficient in a variety of website traffic and SEO analysis tools. Moz, HubSpot & Google Product Suite experience highly desired
Working knowledge of HTML/HTML5
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