Digital Marketing Manager

Digital Marketing Manager - CovingtonThe Digital Marketing Manager develops and implements the Company Brand Strategy across all digital channels (email marketing, digital advertising, social media, paid search, affiliates, etc). This position is responsible for growing the agency by developing and managing the marketing team, ensuring timely execution of strategies that drive qualified lead generation, and using KPIs to understand results and set marketing goals.ResponsibilitiesTake ownership of all company marketing process; maintain current documentation of all processes and suggest improvements and updates as often as neededWork closely with the CEO & PMO to transform visionary marketing strategies into working processes and executable projectsDefine and manage the Canopy brand to engage and retain ideal clientsProduce marketing and promotional materials and ensure that they are consistently reviewed and up-to-dateProvide leadership and management during weekly meetings with the Social Proof teamEnsure high-level and consistent follow-up between copywriting, graphic design, ad management, & social media for cohesive strategy & quick executionImplement internal marketing programs to keep other departments aligned with marketing initiativesSupport leadership growth strategies by delivering and executing on campaigns at an extremely fast pace, including email marketing campaigns and lists, monthly marketing and content calendars, website and SEO audience growth, strategic PR relationships and moreAll Canopy managers must also:Regularly measure and report on department performance to upper managementSet goals and objectives, report on progress and provide solutions at weekly, monthly and quarterly strategic planning meetingsDevelop and manage marketing team, from hiring requests to terminationsDevelop and maintain departmental and project budgets and P&L statementsBuild and maintain critical relationships with vendors, agencies and contractorsResultsConsistent and predictable qualified lead generation that meets company goalsMarketing projects and initiatives are executed on time and on budgetMarketing metrics, including ROAS and department profit margin, show constant improvement over timeAverage lead account size increases to meet Canopy goals and projectionsSystems in place to manage all areas of the marketing department, including budgeting, performance reporting, department growth, internal communications and brand developmentRequirements3+ years of digital marketing experienceAgency experience is a plus!Advanced skills in content creation including graphic design, copywriting, video production and editing, etcAdvanced knowledge of social media marketing, paid and organic advertisingProficient in funnel marketing strategiesExcellent communicator and relationship managerProven track record of delegating work while maintaining excellent resultsExpert at time management and self-directed success, focused on resultsAccess to a high-speed internet connection