Email Marketing Manager

Job Description

Job Description

RSNA is seeking an experienced Email Marketing Manager to lead and optimize our email marketing program while helping us expand audience engagement across SMS and WhatsApp channels. This is an exciting opportunity for a data-driven marketer who enjoys combining strategy, technology, and creativity to deliver impactful campaigns that support our mission and connect healthcare professionals around the world.

In this role, you'll own the execution and optimization of multi-channel campaigns, develop sophisticated audience segmentation strategies, build automated customer journeys, and uncover insights that drive continuous improvement. You'll also play an important role in helping RSNA maximize the power of HubSpot by identifying new capabilities, efficiencies, and opportunities for innovation.

If you're someone who enjoys solving problems, testing new ideas, leveraging AI and marketing technology, and using data to improve performance, we'd love to hear from you.

Why Join RSNA?

At RSNA, you'll be part of an organization that advances the field of radiology and supports a global community of healthcare professionals through education, research, and innovation. Our employees enjoy meaningful work, collaborative teams, and opportunities to make a measurable impact.

What You'll Do

Campaign Strategy & Execution

• Lead the execution, optimization, and reporting of email, SMS, and WhatsApp marketing campaigns.
• Build, test, schedule, and deploy campaigns in HubSpot while ensuring brand consistency, accuracy, and a positive user experience.
• Apply industry best practices for deliverability, compliance, and audience engagement.

Audience Segmentation & Automation

• Develop and manage audience segmentation strategies using demographic, behavioral, and engagement data.
• Create, maintain, and optimize automated marketing workflows, lead nurturing programs, and customer journeys.
• Test and quality-assure emails, workflows, forms, and lists to ensure seamless performance.

Analytics & Optimization

• Monitor campaign performance and key metrics to identify trends and opportunities.
• Build dashboards and reports that translate data into actionable recommendations.
• Conduct testing and optimization efforts to continuously improve engagement, conversion, and retention.

Collaboration & Innovation

• Partner with Marketing Strategy, Digital Strategy, and Content teams to support integrated marketing initiatives.
• Explore emerging HubSpot features, AI tools, automation opportunities, and industry trends that enhance marketing effectiveness.
• Maintain documentation and support consistent campaign processes and best practices.

Event Support

• Support RSNA's annual meeting at McCormick Place in Chicago each fall.

What You Bring

Required Qualifications

• 3-5 years of experience managing email marketing programs, preferably using HubSpot.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and experience.
• Strong experience with marketing automation, audience segmentation, workflow development, and email deliverability best practices.
• Analytical mindset with the ability to interpret campaign results and make data-driven recommendations.
• Exceptional attention to detail and strong project management skills.
• Ability to manage multiple priorities and deliver high-quality work in a fast-paced environment.
• Strong communication and collaboration skills, with the ability to work effectively across teams.
• Growth mindset with a passion for learning new technologies, AI tools, and marketing trends.

Preferred Qualifications

• Experience managing SMS and mobile messaging campaigns.
• Knowledge of email and mobile messaging compliance and opt-in best practices.
• Basic HTML experience.

The Radiological Society of North America is an equal opportunity employer and prohibits discrimination and harassment of any kind. RSNA is committed to hiring and employing qualified people without regard to race, color, religion, sex, marital status, national origin, age, disability, veteran status, citizenship status, genetic information, sexual orientation, unfavorable military discharge, ancestry, order of protection status, pregnancy, or any other legally protected characteristic. All employment decisions at RSNA are based on business needs, job requirements, and individual qualifications.