B2B Digital Advertising Specialist (Freelance)

KNB Communications, LLC

Job Description
Job Description
B2B Digital Advertising Specialist (Freelance)
Sōvyn is an award-winning marketing and communications agency focused on healthcare and life sciences. We run marketing and PR programs for leading healthtech and life sciences companies globally, and we're looking for a freelance PPC/paid media specialist to drive qualified lead generation for our clients.
About the role This is a freelance, ongoing engagement, 30-40 hours per month, fully remote. You'll own paid search and paid social strategy and execution for a portfolio of B2B healthcare and life sciences clients, with a focus on quality pipeline over vanity metrics. You'll work directly with our internal marketing team and have real input into strategy, not just execution.
What you'll do
Manage and execute paid search on Google Ads and Bing, including Performance Max and AI Max
Build and manage paid social campaigns across Meta, LinkedIn, X, Pinterest, and similar platforms
Set up and maintain conversion tracking in GA4 and Google Tag Manager
Conduct keyword, competitor, trend, and audience research to refine targeting
Own budget management and optimization, with regular performance reporting and strategic recommendations to the Sōvyn team
What you bring
5+ years of PPC campaign management and media buying/strategy experience
Google Ads certification (social platform certifications a plus)
Deep experience with B2B campaigns targeting niche, specific audiences — quality over volume
Strong GA4, GTM, and attribution tracking expertise
SaaS or healthcare/life sciences experience strongly preferred
Excellent written and verbal communication; comfortable presenting results and recommendations directly to clients or internal teams
Highly organized, deadline-driven, and able to move fast in a growing agency environment

Vacancy posted 2 days ago

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