Paid Social Specialist

About Milan Laser Hair RemovalAt Milan Laser Hair Removal, were not just transforming skinwere transforming confidence. As the nations largest laser hair removal provider, were built on a culture of excellence, innovation, and delivering a world-class experience for both our clients and our team.We're looking for a Paid Social Specialist who thrives in a fast-paced environment, takes ownership, and is passionate about driving growth through paid social marketing. This role is ideal for someone who enjoys being hands-on in campaign execution while using data, testing, and optimization to improve performance and maximize ROI. You'll work closely with creative, influencer, analytics, and marketing teams to identify opportunities, scale successful strategies, and continuously improve campaign effectiveness.About the RoleThe Paid Social Specialist plays a key role in driving client acquisition and revenue growth through the management, optimization, and analysis of paid social marketing. In this role, you'll manage campaigns across multiple platforms, evaluate performance, test new ideas, and help shape strategies that drive measurable business results.Success in this role requires a balance of analytical thinking, creative problem-solving, and collaboration. You'll use performance insights to inform decision-making, partner with creative teams to maximize marketing effectiveness, and communicate recommendations and key learnings to stakeholders across the organization.Status: Full-time | SalariedLocation: Omaha, NE preferred. | Remote candidates will be considered, with preference given to individuals located in the Omaha metro area or willing to relocate.What Youll DoCampaign Management & OptimizationManage and optimize paid social campaigns across platforms including Meta, TikTok, Reddit, Snapchat, and PinterestMonitor and adjust budgets, bidding strategies, audience segmentation, and campaign structures to improve performanceTrack key performance metrics including CPL, CPA, ROAS, CTR, and conversion ratesImplement real-time optimizations to maximize efficiency and growth outcomesPerformance Analysis & ReportingAnalyze paid media performance data to identify trends, opportunities, and optimization recommendationsUtilize tools such as Google Analytics (GA4), Meta Ads Manager, Milans Media Mix Model (MMM), and channel-native reporting platformsTranslate complex performance data into clear, actionable insights for leadership and stakeholdersDevelop reports that support strategic decision-making and campaign planningTesting & InnovationContribute to testing roadmaps across audiences, bidding strategies, creative formats, and campaign structuresEvaluate new platform features, automation capabilities, and emerging advertising opportunitiesDocument test results and share learnings to support continuous improvement and scalabilityCreative & Cross-Functional CollaborationPartner with creative and influencer teams to ensure paid assets are properly planned, trafficked, and launchedProvide performance-based insights that help inform creative strategy and asset developmentCollaborate with marketing, analytics, and growth teams to align campaigns with broader business objectivesConnect campaign results to actionable recommendations that improve future performanceWhat Were Looking For3+ years of experience in marketing, digital media, or a related field2+ years of hands-on paid social experienceStrong experience with paid social platforms, including Meta, TikTok, and RedditFamiliarity with platforms such as Snapchat, Pinterest, Google Ads, Search Ads 360 (SA360), and Google Analytics is preferredExperience managing lead generation campaigns is a plusA curious, analytical mindset with the ability to turn data into actionable insightsConfidence communicating campaign performance, recommendations, and learnings to stakeholders and leadershipBachelor's degree in Marketing, Business, Communications, or a related field preferred, or equivalent professional experienceWhat Sets You ApartYou have experience working within an agency environment or a large-scale in-house performance marketing programYou enjoy digging into data to uncover insights and opportunitiesYou can confidently tell the story behind the numbers and communicate recommendations clearlyYou balance analytical rigor with creativity and strategic thinkingYou're naturally curious and eager to test, learn, and improveYou take ownership and proactively seek solutionsWhy Youll Love Working HereBe part of a fast-growing, nationally recognized brandWork on high-impact campaigns that directly influence business growthCollaborate with talented teams across marketing, analytics, creative, and influencer channelsJoin a culture that values innovation, learning, and data-driven decision-makingOpportunities for professional growth and career developmentBenefitsMedical, dental, vision, disability and life insurance within 30 daysUnlimited PTO - work with your manager and take time as needed6 Paid holidays$50 cellphone stipend paid out monthly401k retirement plan with vested 4% employer match after 90 daysCareer advancement opportunities + Culture/environmentEmployees and their spouse or legal partner receive free laser hair removal servicesTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned.We are deeply committed to attracting talented team members in the US from all backgrounds regardless of race, age, gender, ethnicity, religion, sexual orientation, disability status, or nationality. However, at this time, we are not sponsoring any Visas.Equal Opportunity Employer#LI-EP1Department: Corporate - Marketing City: Omaha State: NE