Senior Manager, Retail Marketing

create a seamless shopper journey for Paramount’s brands and franchises lead \"Total Store\" marketing initiatives partner with internal sales and licensing leads to develop and present \"marketing-first\" pitches strategize and execute full-funnel campaigns within the retailer's digital ad network own the \"digital shelf\" and manage branded storefronts collaborate with the Global Creative Group to oversee design of Point-of-Purchase materials lead the studio's presence in major retail seasonal windows analyze weekly Point-of-Sale and shopper loyalty data Requirements 5–8+ years in retail, shopper, or channel marketing experience managing a high-volume, multi-category mass retail account deep knowledge of various retail lifecycles proven ability to act as the \"connective tissue\" between internal licensing category managers and external retail merchants and marketing leads ability to think and act strategically Core Competencies Demonstrates expertise in retail and shopper marketing, with a focus on creating seamless shopper journeys and executing full-funnel campaigns. Proven ability to analyze data and collaborate effectively with internal and external stakeholders to drive marketing initiatives. Highest-signal resume keywords Retail Marketing Experience Full-Funnel Campaign Execution Point-of-Sale Data Analysis Strategic Thinking Collaboration with Creative Teams ATS Optimization Keywords Hard Skills Shopper Marketing Channel Marketing Digital Advertising Data Analysis Campaign Strategy Soft Skills Strategic Thinking Collaboration Communication Industry Keywords Retail Lifecycle Mass Retail Account Management Marketing Initiatives Branded Storefront Management Shopper Loyalty Data Tools & Technologies Digital Ad Network Point-of-Purchase Materials #J-18808-Ljbffr Jobtailor