Senior Product Marketing Manager

Senior Product Marketing ManagerThe Senior Product Marketing Manager shapes how Drips products are brought to market, positioned, and sold to customers. This role drives product marketing end-to-end including positioning and messaging, sales enablement, customer storytelling and go-to-market execution.Operating within a small, high-impact team, this individual contributor role balances strategy and cross-functional leadership with hands-on execution. The Senior Product Marketing Manager defines product marketing strategy and standards while directly delivering the programs, materials, and insights that drive adoption, pipeline and expansion. This role serves as a trusted partner to Product, UX, Sales, Marketing, and Customer Success leadership and as a strategic voice in cross-functional planning and decision-making.What success looks like:Sales teams are confident, prepared, and aligned on product value and differentiationProduct messaging is clear, consistent, and compelling across all channelsCustomer stories and proof are actively used in sales and marketing motionsGo-to-market launches are well-coordinated, timely, and effectiveProduct marketing is seen as a strategic partner across the organizationCore Responsibilities:Go-to-Market Strategy & ExecutionDefine and drive cross-functional go-to-market strategy across products and use cases, ensuring launches are well-orchestrated internally and deliver measurable adoption, engagement, and growthLead product launches and major releases from strategy through execution, owning prioritization, timelines, messaging, and enablementEnsure launch plans, toolkits, and assets are complete, aligned, and delivered with high quality and consistency, anchored in customer value with an outside-in, market-first perspective.Product Positioning & MessagingDefine and evolve product positioning, messaging architectures, and value propositions aligned to market needs, competitive dynamics, and business objectivesTranslate product capabilities into compelling, differentiated narratives across personas, segments, and stages of the customer lifecycleAct as a strategic partner to Product and Sales gathering and sharing market insights to inform product approaches and sales positioning.Sales EnablementDevelop enablement strategies and high-impact sales tools, training, and messaging frameworksEnsure sales teams are consistently equipped to articulate value, differentiate effectively, and handle objections with confidenceUse field feedback and performance data to continuously refine enablement programs and improve sales productivityCustomer Insight & StorytellingProvide strategic input and leadership on insight initiatives which may include persona development, win/loss analysis and qualitative research.Translate insights into actionable improvements across messaging, go-to-market strategy, and enablementDevelop scalable customer proof—case studies, stories, and value narratives—that reinforce differentiation and outcomes. Ensure value story is pushed through multiple channels including digital, social, events, etc.Market & Performance IntelligenceOwn competitive intelligence strategy, including ongoing monitoring, analysis, and battlecard developmentTrack key product marketing success metrics, using insights to inform prioritization and strategic decisionsContinuously assess go-to-market effectiveness and identify opportunities to increase impact and efficiencyCross-Functional LeadershipAct as a unifying force across Product, Sales, Marketing, and Customer Success, driving alignment on priorities and executionServe as a key voice in cross-department planning and contribute to the foundation of overall marketing and go-to-market strategyWho You AreScrappy, creative and resourceful. You find ways to make things happen based on what the business needs, not what has been documented or done before.Three steps ahead. You anticipate what Sales needs for successful selling, before they ask for it.Comfortable in a fast-paced startup environment where things move in days, not weeksAI-first, using technology to accelerate output without sacrificing quality, voice or originalityBias toward action, you'd rather ship, learn and iterate high-quality output than wait for perfect.Experience Requirements7+ years of experience in product marketing supporting B2B selling to executive buyers in healthcare, insurance or other highly regulated industry.Strong storytelling and content creation skills, including writing, editing, and bringing to life complex ideas in a value-based storyData-driven mindset, comfortable using metrics and analytics to measure go-to-market impact and guide decisionsDemonstrated influence on product roadmap, pricing and packaging, or market segmentationProven ownership of go-to-market strategy across a product portfolio, beyond launch execution aloneExperience building or strengthening product marketing programs, processes, or the function itself in a small or scaling teamA track record of operating as both a strategic thinker and a hands-on contributor, influencing cross-functional teamsCover Letter RequirementsPlease include a cover letter with your application that meets the following requirements:Keep your cover letter to 250 words or fewer.Tell us which Drips Core Value you believe you would embody the most, and explain why. You can learn more about our Core Values on our website.