Senior Product Marketing Manager

Lead the go-to-market strategy and execution for our Corporate Legal portfolio, with a focus on CoCounsel and AI-driven solutions Own and lead go-to-market strategy for key Corp Legal products (including CoCounsel), from positioning through launch and ongoing growth Develop clear, differentiated messaging and value propositions, especially around AI capabilities Lead major product launches and cross-portfolio initiatives, aligning Product, Sales, Demand Gen, and Comms Conduct deep competitive and market analysis—including emerging AI players—to inform positioning and strategy Serve as the voice of the customer, synthesizing insights into actionable GTM strategies Lead sales enablement strategy, including core narratives, objection handling, and competitive positioning Drive pipeline and growth impact through lifecycle marketing and GTM optimization Develop executive-level messaging and support analyst relations, PR, and high-visibility external engagements Mentor and influence other PMMs and cross-functional stakeholders; act as a thought leader in product marketing excellence Requirements 5+ years of product marketing or related experience, with demonstrated progression in scope and impact Bachelor’s degree in Marketing, Business, Communications, or related field required MBA, JD, or other advanced degree strongly preferred Strong experience in B2B enterprise software, ideally in AI, SaaS, or legal tech Proven track record of leading go-to-market strategy for complex or category-defining products Deep understanding of AI/GenAI positioning, content-driven products, or knowledge-based platforms preferred Experience influencing product strategy and senior stakeholders (Director+ / VP level) Strong expertise in competitive positioning and market differentiation, particularly in fast-moving markets Demonstrated ability to drive measurable business impact (pipeline, adoption, revenue) Exceptional communication and storytelling skills, including experience creating executive-level content Ability to operate in highly cross-functional environments, influencing without authority Experience mentoring or leading other marketers is a plus. Core Competencies Demonstrates expertise in leading go-to-market strategies for AI-driven solutions and B2B enterprise software, with a strong focus on competitive positioning and market differentiation. Proven ability to synthesize customer insights into actionable strategies while driving measurable business impact. Highest-signal resume keywords Go-To-Market Strategy B2B Enterprise Software AI/GenAI Positioning Competitive Positioning Executive-Level Communication ATS Optimization Keywords Hard Skills Product Marketing Market Analysis Sales Enablement Lifecycle Marketing Messaging Development Soft Skills Influencing Without Authority Mentoring Storytelling Certifications & Qualifications Bachelor’s Degree in Marketing MBA JD Industry Keywords SaaS Legal Tech AI Solutions Content-Driven Products Knowledge-Based Platforms #J-18808-Ljbffr Jobtailor