OAL MARKETING SALES REP

OAL MARKETING SALES REP

Date: Oct 22, 2026 Req ID: 60669 Location: Bentonville, AR, US, 72712 Category: DFA - OFC OF ARKANSAS LOTTERY Anticipated Starting Salary: $47,397

Position Number: 22161809 County: Benton Posting End Date: [[postingEndDate]] Anticipated Starting Salary: $47,397

Position Specifics: This position is primarily field-based, requiring daily travel within an assigned territory to visit retailers, monitor inventory, deliver materials, and provide training. The role involves analyzing sales data, resolving retailer issues, promoting products, and identifying opportunities for business growth. The employee works independently while maintaining regular communication with management and completing reporting and compliance requirements.

Preferred Qualifications: Preferred candidates will have a bachelor's degree and several years of experience in outside sales, route sales, or territory management, particularly working with retail or convenience store environments. Strong relationship-building, data analysis, and problem-solving skills are essential, along with the ability to work independently and meet sales goals. Experience in field marketing, merchandising, or account management is highly desirable.

Job Summary The Marketing and Sales Representative (MSR) will promote and sell OAL lottery products. This position is responsible for overseeing a designated field territory, ensuring consistent and continuous service to our retailers. The MSR will act as the primary customer service and account representative, serving as the main point of contact between retailers and the OAL. In this role, the MSR will train retailers on the lottery games and address any complaints or issues that may arise between retailers and customers. Additionally, the MSR will work to secure new business and ensure that new license applications are completed. The MSR will also collaborate closely with vendor partners to maintain the ongoing workflow of OAL as needed.

Primary Responsibilities Serves as a customer service representative and liaison for ASL within an assigned territory. Identifies route requirements and retailer needs, analyzes ticket usage to determine current demands, and coordinates the placement of ASL promotional materials and supplies. Travels extensively to vendors and retailers to deliver promotional material, provide training, and offer other necessary services. Utilizes a system to deliver and track tickets, reconciles ticket usage with inventory, adjusts inventory levels, and reallocates tickets to other retailers as needed. Ensures proper activation for financial accountability and billing purposes. Analyzes store layouts to recommend the most effective placement of point-of-sale and promotional items. Instructs retailers on strategies to increase sales, motivates them to promote ASL products, and suggests suitable promotional strategies or programs. Recruits and secures new retailers, ensuring the completion and compliance of licensing applications. Trains both new and existing retailers on instant games, other ASL games, and the operation of Lottery validation equipment. Maintains retailer centers to ensure they are presentable and serve as effective sales tools. Identifies retailer issues and plans appropriate actions to resolve them, ensuring the rapid delivery of special ticket orders to retailers. Ensures compliance with ASL rules and regulations. Completes accounting, security, and sales reports, and meets regularly with the assigned Regional Sales Manager to provide updates and information.

Knowledge and Skills Skilled in negotiating and resolving conflicts while maintaining positive working relationships. Ability to analyze sales data, identify trends, and make data-driven decisions. Familiarity with marketing strategies, promotional campaigns, and brand management. A strong customer service mindset with the ability to respond to retailer and customer needs in a professional and timely manner. Experience in dedicated sales route management or direct customer interaction is a plus. Strong verbal and written communication skills are necessary. The ability to work independently without direct supervision. Effective time management and organizational skills are essential. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and basic office equipment (printers, copiers, fax machines).

Minimum Qualifications A bachelor's degree is preferable, but a high school diploma plus 3 years of sales or customer service experience can be substituted. Special Dimensions: Valid Driver's License. Ability and willingness to travel, lift, carry, and transport ASL/retailer materials as needed.

The State of Arkansas is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, pregnancy, age, disability, citizenship, national origin, genetic information, military or veteran status, or any other status or characteristic protected by law. ONLY COMPLETED APPLICATIONS WITH WORK HISTORY WILL BE ACCEPTED. Applications must include complete work history and references. A resume may accompany the state application but will not be substituted for any part of the application. False, misleading, or incomplete statements may result in disciplinary action and possible termination. Veteran Preference: A copy of a DD-214 must be submitted to the Hiring Official at the time of interview to be considered for Veteran Preference. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E-Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS at View phone number on click.appcast.io or dhs.gov/e-verify.

Nearest Major Market: Fayetteville