Junior Creative Strategist

Position Overview We are seeking a highly imaginative and strategic Creative Strategist to scale our content engine and drive performance through smart, innovative storytelling. This role is central to our brand's voice and vision, responsible for conceiving and executing groundbreaking creative campaigns that resonate with a global audience. You will be comfortable in a high-growth environment, responsible for deploying thousands of ads per month while maintaining impeccable creative standards. The ideal candidate is a master storyteller who lives for results, a cultural trend-spotter, and a strategic thinker who can translate brand objectives into compelling, multi-platform creative concepts. You will be at the forefront of our creative efforts, driving everything from high-level campaign ideas to the nuances of our daily social media presence. Key Responsibilities Drive Content Creation: Lead concepting, copywriting, scripting, and directing for scroll-stopping videos and visuals across channels. Scale Creative Output: Own content and asset velocity goals, building and implementing AI-powered content systems. Develop Growth Strategies: Create playbooks, UGC frameworks, new formats, and test strategies to unlock fresh growth. Analyze and Optimize: Interpret ROAS, CTR, hook rate, thumbstop rate, etc., to inform weekly creative optimizations. Lead Cross-Functionally: Align with Product, Marketing, Video, and CX to ensure creative integration and effectiveness. Innovate with AI: Use AI to accelerate creative ideation, copywriting, and production workflows. Map the Customer Journey: Develop strategic customer avatars and content that maps to key marketing funnel stages and brand goals. What Success Looks Like Monthly creative volume increases 2x while maintaining performance standards. Ad creatives exceed CTR and ROAS benchmarks across paid channels. Creative operations become faster, more autonomous, and data-informed. Creative consistency and quality improve across every customer touchpoint. Requirements 2-5 years of experience in creative strategy, content, or performance roles. Have scaled creative content at a high-growth consumer brand (bonus if you've harnessed AI). Well organized and operate at a high creative velocity, thriving in fast-paced, bottoms-up teams. Love storytelling but live for results, with a keen eye for branding, detail, and copy. Can apply our customers' lens to everything you create, ensuring our message always resonates. Why Work at IM8? Impact: Your ideas directly translate to business results and brand love. Team: Join a team of grounded, ambitious, and kind coworkers who are passionate about our mission. AI-Native Requirement Active, fluent daily AI tool usage is mandatory. We expect you to embed AI into every workflow you touch from day one. #J-18808-Ljbffr