Mobile Marketing Manager

Job-ID16713717Reference21-04421Job Details • Work with team to build, optimize and manage various mobile messaging campaigns • Strategize and plan ongoing push and in-app messaging tests • Create a test and learn library to be shared with internal stakeholders and management • Fully understand the user acquisition funnel by analyzing, planning, and executing campaigns • Collaborate with teams to review campaign performance and identify new opportunities • Provide ongoing and adhoc reporting, analysis and optimization for all user acquisition campaigns • Manage app store optimizations across various teams to ensure all requirements are met before each app release • Manage ongoing app store optimization to sustain keyword rankings and organic growth • Identify growth opportunities across channels for mobile apps • Ensure all existing product decks are up to date for stakeholdersThe successful candidate will also demonstrate the following abilities: • 4-6+ years of experience in app store optimization / user acquisition / performance marketing • Experience working with analytics reporting on various platforms • Create and manage creative assets for mobile messaging campaignsMobile Marketing Manager Skills • Must have prior mobile app experience • Mobile push and in-app messaging (MoEngage experience is a plus) • ASO (App store optimization) • Mobile Monetization (Experience in forecasting is plus)