Sign up to access all features of our service.
  • Job search
  • Favorites
  • Create a CV
    New
  • Salaries
  • Subscriptions

Vice President, B2B Marketing & Demand Generation

Confidential

Vice President, B2B Marketing & Demand Generation

About the Company

Provider of personalization & customer engagement tools to the fast food & casual dining industries

Industry
Computer Software

Type
Privately Held, VC-backed

Founded
2002

Employees
201-500

Funding
$11-$25 million

Categories

  • Mobile Payments
  • Mobile Commerce
  • Enterprise Software
  • E-Commerce
  • Information Technology & Services
  • Technology
  • Hospitality
  • Restaurants

Specialties

  • mobile ordering
  • mobile apps
  • digital commerce
  • delivery management
  • online ordering
  • kiosks
  • loyalty program
  • saas restaurant platform
  • and restaurant technology

Business Classifications

  • E-Commerce

About the Role

The Company is seeking a Vice President of B2B Marketing and Demand Generation to lead the integrated growth strategy, with a focus on both strategic account development and high-velocity inbound and outbound engine building. The successful candidate will be responsible for turning the company's growth objectives into clear market segments, programs, and measurable outcomes. This role requires a hands-on leader who can balance broad-market coverage with strategic-account development, and who is adept at setting and executing GTM strategy. The VP will also be instrumental in strengthening the company's market presence, and authority, and in driving AI marketing optimization and innovation. Candidates for this role should have a strong background in senior B2B marketing leadership, with a proven track record in demand generation, product marketing, and sales alignment. Experience in designing measurable inbound and outbound motions for complex B2B or enterprise technology sales is essential, as is a practical understanding of ICP development, segmentation, and pipeline measurement. The ideal candidate will have hands-on experience with marketing and sales platforms, such as HubSpot, and the ability to influence stakeholders through collaboration and clarity. While not mandatory, experience in restaurant technology, QSR, hospitality, or adjacent enterprise commerce is beneficial. The company values thoughtful, curious leaders with the ability to learn quickly and is committed to fostering an inclusive and diverse work environment.

Hiring Manager Title
CMO

Functions

  • Marketing
  • Product Marketing
Confidential
Vacancy posted 5 days ago
Similar jobs that could be interesting for youBased on the Vice President, B2B Marketing & Demand Generation in San Jose, CA vacancy
  •  ...Vice President, Global Marketing About the Company Top provider of a data analytics...  ...SAAS Enterprise B2B Information Technology...  ...installed base. This role demands a leader who is both quantitative...  ...and event-led demand generation. Applicants must have a... 
    Suggested
    Contract work

    Confidential

    San Jose, CA
    5 days ago
  •  ...Vice President, Marketing About the Company Innovative B2B SAAS company revolutionizing supply chain management & digital transformation Industry...  ...execution, strengthen market positioning, and generate demand that supports sustainable growth. The role oversees... 
    Suggested

    Confidential

    San Jose, CA
    5 days ago
  •  ...Vice President, Growth Marketing About the Company Innovative provider of leave management software...  ...for owning and executing the demand generation strategy to meet pipeline and ARR targets...  ...of 15 years' of progressive B2B SaaS or enterprise technology marketing... 
    Suggested

    Confidential

    San Jose, CA
    5 days ago
  •  ...Vice President, Revenue Marketing About the Company Innovative location intelligence...  ...Technology SAAS B2B About the Role The Company...  ...owning and optimizing the demand engine, with a focus on...  ...' experience in demand generation, growth, or performance marketing... 
    Suggested

    Confidential

    San Jose, CA
    5 days ago
  •  ...Vice President of Marketing About the Company Leading education technology (EdTech) platform...  ...Funding $200+ million Categories B2B Corporate Training E-Learning...  ...engine. This role goes beyond demand generation; it involves translating market opportunities... 
    Suggested

    Confidential

    San Jose, CA
    2 days ago
  •  ...Senior Vice President of Revenue Marketing About the Company Progressive open-source database management...  ...Business Classifications B2B SAAS Enterprise About the...  ...aligning account intelligence, enterprise demand generation, developer engagement, and sales... 

    Confidential

    San Jose, CA
    5 days ago
  •  ...Vice President of Marketing About the Company Innovative provider of cloud-based software & services...  ...marketing, and guide the team in demand generation campaigns. A deep, hands-on channel...  ..., as is a proven track record in B2B marketing, brand-building, and supporting... 

    Confidential

    San Jose, CA
    6 days ago
  •  ...Vice President of Marketing About the Company Leading education technology (EdTech) platform...  ...Funding $200+ million Categories B2B Corporate Training E-Learning...  ...engine. This role goes beyond demand generation; it involves translating market opportunities... 

    Confidential

    San Jose, CA
    5 days ago
  •  ...Vice President of Marketing About the Company Leading education technology (EdTech) platform...  ...Funding $200+ million Categories B2B Corporate Training E-Learning...  ...engine. This role goes beyond demand generation; it involves translating market opportunities... 

    Confidential

    San Jose, CA
    2 days ago
  •  ...Vice President, Growth Marketing About the Company Leading provider of IT risk...  ...Categories SAAS B2B Information Technology...  ...capturing existing market demand and developing larger enterprise...  ...digital advertising, demand generation operations, analytics, and... 

    Confidential

    San Jose, CA
    5 days ago
  •  ...Vice President of Sales & Marketing, Technology About the Company Rapidly growing technology-focused...  ...will own sales and marketing in a B2B environment, developing go-to-market...  ...strategies, and leading brand, product, demand-generation, and channel marketing. The role... 

    Confidential

    San Jose, CA
    2 days ago
  •  ...Division Vice President, Strategic Marketing & Commercial Excellence About the Company Promising manufacturer...  ...Business Classifications B2B Enterprise E-Commerce About...  ...results-oriented mindset. The role also demands excellent communication, presentational... 

    Confidential

    San Jose, CA
    6 days ago
  •  ...Global Vice President of Mid-Market Sales About the Company Dominating provider of network security...  ...Funding $26-$50 million Categories B2B Enterprise SAAS Information...  ...and predictable growth. The role demands a hands-on leader with a proven track... 
    Worldwide

    Confidential

    San Jose, CA
    5 days ago
  • $300k

     ...solutions built in-house, which demand immense expertise and...  ...Role Lyric is hiring a VP of Marketing to scale our marketing function...  ...track record at high-growth B2B SaaS or enterprise AI companies...  ...marketing execution across demand generation, field marketing, and content... 
    Remote work

    Lyric

    Sunnyvale, CA
    3 days ago
  •  ...Vice President of Revenue Marketing About the Company Top provider of a cloud-driven donor management...  ...of Revenue Marketing to lead its demand generation and revenue growth strategy. The role...  ...12 or more years of experience in B2B software growth, demand, or revenue... 

    Confidential

    San Jose, CA
    5 days ago
  •  ...Vice President of Marketing About the Company Education technology company helping professionals...  ...marketing capabilities, including demand generation, campaigns, and channel strategy. Responsibilities...  ...subscription or SaaS businesses and B2B enterprise or institutional markets,... 

    Confidential

    San Jose, CA
    3 days ago
  •  ...Vice President of Marketing About the Company Growth-focused organization seeking strategic marketing leadership...  ...Responsibilities include partnering with sales leadership on demand-generation programs, directing multichannel B2B marketing, and overseeing brand strategy and... 

    Confidential

    San Jose, CA
    2 days ago
  •  ...Vice President of Sales & Marketing About the Company Rapidly growing technology-focused consumer goods company with innovative products and a...  ...company's sales and marketing strategy, with a strong focus on B2B, channel, and reseller routes to market. The successful... 

    Confidential

    San Jose, CA
    4 days ago
  •  ...Vice President of Growth Marketing About the Company Popular regional provider of premium landscaping...  ...visibility role with a focus on driving the demand engine for the brand. The successful...  ...B2C customer acquisition and demand generation. The role requires a candidate with... 
    Local area

    Confidential

    San Jose, CA
    2 days ago
  •  ...Vice President of Marketing About the Company Leading education technology & enrollment services...  ...educator programs. The role owns B2B and B2B2C marketing strategy and execution...  ...also guide positioning, messaging, demand generation, content, partner marketing, and... 

    Confidential

    San Jose, CA
    5 days ago
  •  ...Senior Vice President of Marketing About the Company Innovative provider of data governance &...  ...enterprise account-based marketing, demand generation, attribution, and reporting. It also...  ...Candidates should have 12 or more years of B2B SaaS or enterprise technology... 
    Contract work

    Confidential

    San Jose, CA
    5 days ago
  •  ...Vice President of Marketing About the Company Established consumer products company seeking modern...  ...driven marketing leadership to drive demand growth. Industry Consumer Goods...  ...at building a repeatable demand-generation engine through social, digital media,... 

    Confidential

    San Jose, CA
    2 days ago
  •  ...Vice President, Marketing About the Company Established dental products manufacturer serving oral health professionals Industry Management...  ...Consulting & Professional Services Medicine B2B Specialties dental supplies preventive orthodontic... 
    Work at office

    Confidential

    San Jose, CA
    5 days ago
  •  ...Vice President of Marketing About the Company Established dental products manufacturer serving oral health professionals Industry Management...  ...Consulting & Professional Services Medicine B2B Specialties dental supplies preventive orthodontic... 
    Work at office

    Confidential

    San Jose, CA
    5 days ago
  •  ...Vice President of Marketing About the Company Multi-campus beauty education provider focused on high-quality enrollments across 15 campuses...  ...in search of a Head of Digital Marketing to spearhead demand generation across multiple locations, with a focus on achieving... 

    Confidential

    San Jose, CA
    5 days ago
  •  ...Vice President of Growth Marketing About the Company Disruptive software development firm specializing...  ...Classifications SAAS B2B About the Role The Company is...  ...Growth Marketing to lead and scale its demand generation, pipeline acceleration, and go-to-market... 

    Confidential

    San Jose, CA
    6 days ago
  •  ...Vice President of Global Marketing About the Company Dynamic provider of cloud-based solutions Industry Information Technology and...  ...Marketing to lead the execution of a high-performing demand generation and go-to-market strategy across all regions. This hands... 
    Worldwide

    Confidential

    San Jose, CA
    5 days ago
  •  ...Vice President, Capital Markets About the Company Leading independent power producer building a portfolio...  ...leadership role within the power generation sector. The successful candidate...  ...equity-backed environments. The role demands the ability to lead complex... 

    Confidential

    San Jose, CA
    4 days ago
  •  ...Vice President, Market Development About the Company Well-established ambulatory surgery center (ASC) management company Industry...  ...Categories Health & Wellness Health Care Enterprise B2B Medical Care Health and Wellness Consulting & Professional... 
    Work at office

    Confidential

    San Jose, CA
    5 days ago
  •  ...Senior Vice President, Integrated Marketing About the Company Innovative communications agency for disruptive companies Industry Public Relations...  ...strategy digital marketing cybersecurity b2b tech insights & analytics strategic communications... 

    Confidential

    San Jose, CA
    6 days ago

Do you want to receive more vacancies?

Subscribe and receive similar vacancies to Vice President, B2B Marketing & Demand Generation. Be the first to apply!